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An Introduction to Management Science: Quantitative Approaches to Decision Making, w/CD

An Introduction to Management Science: Quantitative Approaches to Decision Making, w/CD

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Gain a strong understanding of the role of management science in the decision-making process while mastering the latest advantages of Microsoft Office Excel 365 with Camm/Cochran/Fry/Ohlmann/Anderson/Sweeney/Williams' AN INTRODUCTION TO MANAGEMENT SCIENCE: QUANTITATIVE APPROACHES TO DECISION MAKING, 16E. This market-leading edition uses a proven problem-scenario approach in a new full-color design as the authors introduce each quantitative technique within an application setting. You learn to apply the management science model to generate solutions and make recommendations for management. Updates clarify concept explanations while new vignettes and problems demonstrate concepts at work. All data sets, applications and screen visuals reflect the details of Excel 365 to prepare you to work with the latest spreadsheet tools. In addition, WebAssign courseware demonstrates techniques with instant feedback, problem walk-throughs and step-by-step tutorials.

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About the Book

Introduce your students to management science techniques with the thorough, applications-oriented coverage you can trust from the definitive leader in traditional management science texts. The best-selling Anderson/Sweeney/Williams/Martin's INTRODUCTION TO MANAGEMENT SCIENCE: A QUANTITATIVE APPROACH TO DECISION MAKING, 13E, has helped define the topical coverage presented within today's management science course curriculum. This book provides a thorough grounding in management science techniques with a readable presentation style and a wealth of examples drawn from a variety of businesses throughout the world. Students learn the techniques and refine their problem solving skills with realistic problems that continue to set this established leader apart. Every new edition now includes the highly respected LINGO 10 software that is integrated with text problems to help you develop the skills to use this, Microsoft® Excel, and many other valuable software packages to resolve management science problems. In response to feedback from instructors like you, this edition now places greater emphasis on the applications of management science and use of computer software with much of the focus on algorithms moved to optional chapters on the accompanying Student CD for your flexibility. As always, the well-respected authors have continued their reputation for excellent and accuracy with error-free presentations throughout the text, test bank, and supplements Key Features: • Trusted team of expert authors who are respected leaders and active consultants in the fields of business and statistics, provide unerring accuracy throughout the text presentation, problems, and test bank. • Proven problem-scenario approach—a hallmark feature of this text—introduces each quantitative technique within an application setting. Students must apply the technique to a problem to generate a business solution or recommendation. • Powerful actual examples offers even more real data that emphasizes application as well as solid management science and quantitative methodology. • Integrated coverage of software applications most useful in today''s business world equips students to use not only the new LINGO 10, but also Excel with quantitative add-ins. Coverage of Management Scientist, LINGO, and Excel with add-ins Crystal Ball, TreePlan, and Premium Solver for Education appear in appendices and on the Student CD for maximum teaching flexibility. • Dynamic, updated Student CD that accompanies the text now includes five chapters focusing on solution algorithms that were previously in the text; Excel worksheets and templates that correspond with text examples and models; the new Excel add-ins Crystal Ball Professional v7.2.1 (time-limited), Premium Solver for Education v6, and TreePlan v1.64 Excel add-in for Decision Analysis; the new LINGO 10 trial edition software, and The Management Scientist 6.0


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Product Details
  • ISBN-13: 9788131518342
  • Publisher: Cengage Learning India Pvt. Ltd.
  • Publisher Imprint: South Western
  • Edition: 13
  • No of Pages: 848
  • ISBN-10: 8131518345
  • Publisher Date: 08/2012
  • Binding: Paperback
  • Language: English

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