Home > General > Introduction To Management Science
22%
Introduction To Management Science

Introduction To Management Science

          
5
4
3
2
1

Out of Stock


Premium quality
Premium quality
Bookswagon upholds the quality by delivering untarnished books. Quality, services and satisfaction are everything for us!
Easy Return
Easy return
Not satisfied with this product! Keep it in original condition and packaging to avail easy return policy.
Certified product
Certified product
First impression is the last impression! Address the book’s certification page, ISBN, publisher’s name, copyright page and print quality.
Secure Checkout
Secure checkout
Security at its finest! Login, browse, purchase and pay, every step is safe and secured.
Money back guarantee
Money-back guarantee:
It’s all about customers! For any kind of bad experience with the product, get your actual amount back after returning the product.
On time delivery
On-time delivery
At your doorstep on time! Get this book delivered without any delay.
Notify me when this book is in stock
Add to Wishlist

About the Book

⦁Fast food marketing consumer behavior predictionNowadays, global fast food marketplace is characterized by diversified similar or different kinds of tastes of fast foods. Can apply micro-economic method to predict consumer behavior or search for purchasing, using evaluating and disposing of any kinds tastes of food products, services and ideas. For example, how to explain fast food consumer individuals, male decisions to spend their available resources ( time, money and effort) on any kinds of taste of fast food consumption-related items.In fast food industry, understanding consumers' taste and preferences of food, when they seek for choose in complex process with the goal of satisfying needs, wants and desires can bring success to affect cost, profit and revenue of the fast food firm. The knowledge of fast food consumption behavior includes to enables fast food marketers to know why consumers buy particular kind of taste of fast food to eat, when, where, how they buy it, how often they buy it, and how they consume it.Hence, to understand the micro-economic theory of fast food consumer behavior is needed to any fast food market researchers. It based on the assumption that the fast food consumer individual is a rational buyer, who has perfect information about the fast food market from television, radio, newspapers, magazine etc. advertising channels fully aware of his desires and needs and able to determine the best way to choose which kinds or taste of fast food to satisfy them. The micro-economic theory identifies the influence of only fast food price and income on consumer which can influence the fast food consumer choice as well as the fast food price is regarded as the strongest motivation.I shall indicate this case to explain why micro -economic theory can be one tool to help businessmen to attempt to predict consumer behavior, according to Marshallian economic model indicates that individual buyers will spend their income on products that will offer the greatest satisfaction, depending on their taste and relative prices of other products. This brings to bear the income and substitution effort of consumer behavior.In Marshallian theory explains that consumer can gain utility ( U ) such that U-ABI assume that A and B represent quantities of two fast food brands. The consumer gets utility by having both fist food brand A and B in increasing quantities and is happiest when who has an infinite number of both brand A and B. If the consumer is willing to exchange one unit of money for B units of utility, then obviously, it is the marginal utility of money . In equilibrium, the marginal utility of expenditure. The consumer's decision problem can be represented as: C = U (A)- P (A)U (A) means marginal utility of money to brand A


Best Sellers



Product Details
  • ISBN-13: 9798722300492
  • Publisher: Independently Published
  • Publisher Imprint: Independently Published
  • Height: 254 mm
  • No of Pages: 122
  • Series Title: Introduction to Management Science
  • Weight: 353 gr
  • ISBN-10: 872230049X
  • Publisher Date: 15 Mar 2021
  • Binding: Paperback
  • Language: English
  • Returnable: N
  • Spine Width: 8 mm
  • Width: 203 mm


Similar Products

How would you rate your experience shopping for books on Bookswagon?

Add Photo
Add Photo

Customer Reviews

REVIEWS           
Click Here To Be The First to Review this Product
Introduction To Management Science
Independently Published -
Introduction To Management Science
Writing guidlines
We want to publish your review, so please:
  • keep your review on the product. Review's that defame author's character will be rejected.
  • Keep your review focused on the product.
  • Avoid writing about customer service. contact us instead if you have issue requiring immediate attention.
  • Refrain from mentioning competitors or the specific price you paid for the product.
  • Do not include any personally identifiable information, such as full names.

Introduction To Management Science

Required fields are marked with *

Review Title*
Review
    Add Photo Add up to 6 photos
    Would you recommend this product to a friend?
    Tag this Book
    Read more
    Does your review contain spoilers?
    What type of reader best describes you?
    I agree to the terms & conditions
    You may receive emails regarding this submission. Any emails will include the ability to opt-out of future communications.

    CUSTOMER RATINGS AND REVIEWS AND QUESTIONS AND ANSWERS TERMS OF USE

    These Terms of Use govern your conduct associated with the Customer Ratings and Reviews and/or Questions and Answers service offered by Bookswagon (the "CRR Service").


    By submitting any content to Bookswagon, you guarantee that:
    • You are the sole author and owner of the intellectual property rights in the content;
    • All "moral rights" that you may have in such content have been voluntarily waived by you;
    • All content that you post is accurate;
    • You are at least 13 years old;
    • Use of the content you supply does not violate these Terms of Use and will not cause injury to any person or entity.
    You further agree that you may not submit any content:
    • That is known by you to be false, inaccurate or misleading;
    • That infringes any third party's copyright, patent, trademark, trade secret or other proprietary rights or rights of publicity or privacy;
    • That violates any law, statute, ordinance or regulation (including, but not limited to, those governing, consumer protection, unfair competition, anti-discrimination or false advertising);
    • That is, or may reasonably be considered to be, defamatory, libelous, hateful, racially or religiously biased or offensive, unlawfully threatening or unlawfully harassing to any individual, partnership or corporation;
    • For which you were compensated or granted any consideration by any unapproved third party;
    • That includes any information that references other websites, addresses, email addresses, contact information or phone numbers;
    • That contains any computer viruses, worms or other potentially damaging computer programs or files.
    You agree to indemnify and hold Bookswagon (and its officers, directors, agents, subsidiaries, joint ventures, employees and third-party service providers, including but not limited to Bazaarvoice, Inc.), harmless from all claims, demands, and damages (actual and consequential) of every kind and nature, known and unknown including reasonable attorneys' fees, arising out of a breach of your representations and warranties set forth above, or your violation of any law or the rights of a third party.


    For any content that you submit, you grant Bookswagon a perpetual, irrevocable, royalty-free, transferable right and license to use, copy, modify, delete in its entirety, adapt, publish, translate, create derivative works from and/or sell, transfer, and/or distribute such content and/or incorporate such content into any form, medium or technology throughout the world without compensation to you. Additionally,  Bookswagon may transfer or share any personal information that you submit with its third-party service providers, including but not limited to Bazaarvoice, Inc. in accordance with  Privacy Policy


    All content that you submit may be used at Bookswagon's sole discretion. Bookswagon reserves the right to change, condense, withhold publication, remove or delete any content on Bookswagon's website that Bookswagon deems, in its sole discretion, to violate the content guidelines or any other provision of these Terms of Use.  Bookswagon does not guarantee that you will have any recourse through Bookswagon to edit or delete any content you have submitted. Ratings and written comments are generally posted within two to four business days. However, Bookswagon reserves the right to remove or to refuse to post any submission to the extent authorized by law. You acknowledge that you, not Bookswagon, are responsible for the contents of your submission. None of the content that you submit shall be subject to any obligation of confidence on the part of Bookswagon, its agents, subsidiaries, affiliates, partners or third party service providers (including but not limited to Bazaarvoice, Inc.)and their respective directors, officers and employees.

    Accept

    New Arrivals



    Inspired by your browsing history


    Your review has been submitted!

    You've already reviewed this product!