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Interpretando a los usuarios

Interpretando a los usuarios

          
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About the Book

En la actualidad es común que las organizaciones declaren que sus productos sean fruto de escuchar al usuario. Sin embargo, este proceso se distingue por dos características que dificultan la interpretación y conversión de las necesidades del usuario en atributos de producto: la naturaleza lingüística asociada al mismo, así como la dificultad para interpretar, categorizar y traducir las necesidades del usuario en especificaciones de producto. En este sentido, es notoria la falta de mecanismos para traducir las necesidades del usuario en características de diseño; no únicamente aquellas palpables, se hace un particular énfasis en la necesidad de incorporar los atributos intangibles relacionados con la percepción del producto por el usuario. Este libro genera una respuesta a esa necesidad, mediante un mecanismo para la detección e interpretación de atributos de producto en la fase de diseño conceptual. De esta forma, no únicamente se identifican y categorizan las necesidades funcionales, sino que además se incluye un procedimiento para evaluar la percepción estética hacia el objeto de diseño al examinar propuestas de diseño conceptual.


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Product Details
  • ISBN-13: 9783846563878
  • Publisher: Eae Editorial Academia Espanola
  • Publisher Imprint: Eae Editorial Academia Espanola
  • Height: 229 mm
  • No of Pages: 280
  • Series Title: Spanish
  • Weight: 413 gr
  • ISBN-10: 3846563870
  • Publisher Date: 11 Nov 2011
  • Binding: Paperback
  • Language: Spanish
  • Returnable: N
  • Spine Width: 16 mm
  • Width: 152 mm


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