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Internetbasiertes Marketing-Informationssystem (IMIS): Konzeption und Implementierung eines ersten Prototypen

Internetbasiertes Marketing-Informationssystem (IMIS): Konzeption und Implementierung eines ersten Prototypen

          
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About the Book

Inhaltsangabe: Gang der Untersuchung: Ziel der vorliegenden Diplomarbeit soll es sein, die Internet-Technologie und ihre verschiedenen Anwendungsmöglichkeiten zu skizzieren, um ihre Leistungsfähigkeit für ein internetbasiertes Informationssystem herauszustellen. Internet-Diensten wie E-Mail, News, FTP und World Wide Web kommen sowohl beim Aufbau organisationsinterner Informations- und Kommunikationssysteme durch den Einsatz von Intranets als auch bei der Kommunikation mit externen Informationsanbietern und -nachfragern über das Internet eine immer größere Bedeutung zu. Der Begriff des Informations-, bzw. Knowledge-Managements und seiner Problembereiche wird in Kapitel 2 erläutert. Die Internet-Technologien bieten hierbei aufgrund ihrer Leistungsfähigkeit einen Lösungsansatz für Informationsmanagement- und Kommunikationsprobleme unseres heutigen Informationszeitalter Da meiner Meinung nach das Verstehen bei der Erklärung des Mediums anfängt, kann erst darauf folgend die Tauglichkeit des Internet als Kommunikationsapparat und Informationsprovider verstanden werden. Um den Begriff des Internet transparenter zu machen, gehe ich daher in Kapitel 3 auf die Entstehung des Internet sowie seiner Technologien und Dienste näher ein. Der Erfolg eines Systems ist immer abhängig von seiner Bedienoberfläche, d.h. von der Akzeptanz des System durch dessen Benutzer. In Kapitel 4 wird aus diesem Grunde das World Wide Web-Konzept als der wichtigste Dienst im Internet und somit als Anwendungsplattform für ein internetbasiertes Informationssystem beschrieben. In Organisationen ergeben sich Einsatzpotentiale der Internet-Technologie in den Bereichen Anwendungsintegration, Informationsverbreitung, organisationsinterne Wissensbasen und Groupware. Dieser Einsatz von Internet-Technologien in organisationsinternen Informations- und Kommunikationssystemen durch die Einrichtung von Intranets wird in Kapitel 6 behandelt. Kapitel 7 stellt schließlich das Ergebnis meiner Recherchen nach Info


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Product Details
  • ISBN-13: 9783838618449
  • Publisher: Diplom.de
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Spine Width: 7 mm
  • Weight: 168 gr
  • ISBN-10: 3838618440
  • Publisher Date: 21 Oct 1999
  • Height: 210 mm
  • No of Pages: 120
  • Series Title: German
  • Sub Title: Konzeption und Implementierung eines ersten Prototypen
  • Width: 148 mm


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Internetbasiertes Marketing-Informationssystem (IMIS): Konzeption und Implementierung eines ersten Prototypen
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