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Internet Marketing for Your Tourism Business

Internet Marketing for Your Tourism Business

          
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About the Book

The number of people turning to the Internet for vacation and travel planning has increased more than 300 per cent over the past four years and that explosive growth continues today. Consumer spending in the online travel industry is expected to climb to $30 billion by 2001! Thats why tourism businesses have flocked to the Internet in record numbers. But as many soon find out its not enough to just put up a Web site. You must know how to attract tourists to your Web site and more importantly how to convert your Web site visitors to paying customers. In Internet marketing for your tourism Business, recognized Internet marketing expert and professional speaker Susan Sweeney offers many proven techniques for doing both. This combination book/web site is full of practical tips, tools, techniques, resources, and step-by-step strategies to help tourism operators increase their bookings. It will help you increase your web site traffic and then convert curious visitors into paying customers. Each chapter is laid out as a stand-alone entity, so you can begin implementing your online tourism promotion strategy immediately! Country inns, bed and breakfasts, hotels, motels, theme parks, adventure tours, campgrounds, tour operators, outdoor adventures, fishing camps, guides and outfitters will all find this book invaluable in developing their online strategies. Whether you already have a web site or you are just starting out, you stand to dramatically increase profits through the proven techniques shared in this book.About the AuthorSusan Sweeney is the President of Connex Network Incorporated (www.connex network.com), an International marketing and consulting company. The real world experience Susan has gained by promoting many commercial Internet projects has made her a recognized expert in Web site marketing and promotion. She is a frequent speaker at Internet marketing events, seminars, workshops and conferencesTable of Contents Introduction Marketing Principles Essentials of Web site Design Designing your site for Search Engine Prominence Search Engine and Directory Submission strategies Using Tourism Newsgroups to Reach Your Target Market Utilization Signature Files to Increase Web site Traffic The E-mail Advantage Mailing List-Reach out to Your Visitors Grand opening Tips for You Web site Virtual Launch Develop a Dynamite Links Strategy Winning Awards/Cool sites and More Maximizing Promotion with meta-Indexes Online Advertising Associate and Affiliate Programs The Cyber mail Advantage E-commerce-Accept online Reservations Keep EM coming back Maximizing media Relations Online Publications Web Rings as a promotion Tool Effective Offline Promotion Where are your Visitors Coming From-Web Traffic Analysis Give them a Virtual Tour with Web casting.


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Product Details
  • ISBN-13: 9788122416176
  • Publisher: New Age Publications (Academic)
  • Publisher Imprint: New Age Publications (Academic)
  • ISBN-10: 8122416179
  • Publisher Date: 01 Dec 2005
  • Binding: Paperback


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