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Internet: Leitfaden, Möglichkeiten und Konsequenzen der Integration des Internet in den Marketing-Management Prozeß

Internet: Leitfaden, Möglichkeiten und Konsequenzen der Integration des Internet in den Marketing-Management Prozeß

          
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About the Book

Inhaltsangabe: Inhaltsverzeichnis: Inhaltsverzeichnis: SOMMAIRE 1.Introduction 1.1Proposition du mémoire 1.2Structure du mémoire 2.L'Internet 2.1Historique et évolution 2.1.11969 - 1979 2.1.21980 - 1997 2.1.3Une croissance d'envergure mondiale 2.2Structure et Fonctionnement 2.2.1Structure technique et administrative 2.2.2Le système d'adressage 2.2.3Transmission Control Protocol/Internet Protocol (TCP/IP)1 2.3Les services d'Internet2 2.3.1World Wide Web (WWW)2 2.3.2Courrier électronique (E-Mail) 2.3.3Liste de discussion (Mailing List ou ListServer) 2.3.4Le Usenet (Forums ou Newsgroups) 2.3.5File Transport Protocol (FTP) 2.3.6Internet Relay Chat (IRC) 2.3.7Récapitulatif 3.Le débouché électronique 3.1Définition du débouché électronique 3.1.1Les caractéristiques particulières du débouché électronique 3.1.1.1L'interactivité 3.1.1.2Un débouché à coût faible 3.1.1.3Possibilités de "multinationalisation" pour les petites entreprises 3.1.1.4Une rapidité accrue 3.1.1.5La possibilité de contourner les intermédiaires 3.1.1.6La standardisation des prix 3.1.1.7Les objectifs liés au débouché électronique 3.2Les secteurs d'activité 3.2.1Le secteur informatique 3.2.2Les secteurs phares de l'Internet 3.2.3Volume et analyse du chiffre d'affaires généré 3.2.3.1Le CA généré par la Publicité 3.2.3.2Le CA généré par La VPC 3.2.3.3Le CA généré par l'information payante 3.3Les Internautes 3.3.1Combien sont-ils et où sont-ils ? Une analyse quantitative par pays 3.3.2Qui sont-ils ? 3.3.3Une analyse psychographique 3.3.4Usage, comportement et préférences 3.3.5Nouvelle distribution des rôles 3.3.6Récapitulatif et Perspectives 4.Nouveaux concepts pour le Marketing-Management 4.1La communication en ligne 4.1.1Un modèle de communication multiple 4.1.2Les Piliers de la communication en ligne 4.1.2.1Motifs et objectifs 4.1.2.2Réalisation et technique 4.1.3Nouvelles possibilités pour la communication externe 4.2La distribution en ligne 4.2.1Avantag


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Product Details
  • ISBN-13: 9783838634852
  • Publisher: Diplom.de
  • Binding: Paperback
  • Language: French
  • Returnable: N
  • Spine Width: 6 mm
  • Weight: 140 gr
  • ISBN-10: 3838634853
  • Publisher Date: 02 May 2001
  • Height: 210 mm
  • No of Pages: 98
  • Series Title: French
  • Sub Title: Leitfaden, Möglichkeiten und Konsequenzen der Integration des Internet in den Marketing-Management Prozeß
  • Width: 148 mm


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