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Internet als Medium der Zukunft unter besonderer Berücksichtigung des World Wide Web

Internet als Medium der Zukunft unter besonderer Berücksichtigung des World Wide Web

          
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About the Book

Inhaltsangabe: Inhaltsverzeichnis: Inhaltsverzeichnis: InhaltsverzeichnisI AbbildungsverzeichnisVI AnlagenverzeichnisVII AbkürzungsverzeichnisVIII 1.Vorbemerkung1 2.Grundlegende Informationen über das Internet3 2.1Begriff und Entstehung3 2.2Aufbau und Strukturen4 2.2.1Kommunikation: E-mail4 2.2.2Das World Wide Web6 2.2.2.1Entstehung des WWW6 2.2.2.2Aufbau des WWW6 2.2.2.3Die "search engines"7 2.3Das Wachstum des Internet8 3.Die Nutzer: Profile und Statistiken11 3.1Nutzerstatistik: die Entwicklung von 1995 bis 199611 3.2Nutzerprofil und Zielgruppe15 4.Provider17 4.1Kommerzielle Online-Dienste17 4.1.1CompuServe 18 4.1.2T-Online 19 4.1.3America Online (AOL) 19 4.1.4Microsoft Network (msn) 20 4.1.5Sonstige21 4.2Access Provider21 4.3Preis- und Abonnentenvergleich bei Online-Diensten und Access Providern22 4.3.1Kommerzielle Online-Dienste22 4.3.2Access Provider24 5.Nutzung des World Wide Web zu Marketingzwecken25 5.1Vorbemerkung25 5.2Das Marketinginstrumentarium im WWW26 5.2.1Werbung27 5.2.1.1Web-Site27 5.2.1.1.1Die Form28 5.2.1.1.2Der Inhalt30 5.2.1.1.3Die Kosten32 5.2.1.2Online-Sponsoring: die elektronische Anzeige32 5.2.1.3Direct Marketing34 5.2.2Online-Shopping35 5.2.2.1Virtual Malls35 5.2.2.2Versandhäuser im Internet37 5.2.2.2.1Quelle37 5.2.2.2.2Beate Uhse39 5.2.2.3Problematik: Zahlungsverkehr41 5.2.3Markt- und Marketingforschung43 5.2.3.1Reichweite und Affinität44 5.2.3.2Zugriffsstatistiken47 5.2.3.3Meßkriterien der Verbände50 5.3Aktuelle Agenturaktivitäten54 5.3.1Saatchi & Saatchi 56 5.3.2Grey 57 5.3.3Springer & Jacoby 58 5.4Aktuelle Unternehmensaktivitäten59 5.4.1Coca-Cola 59 5.4.2Benetton 61 5.4.3Deutsche Bank 62 5.4.5VW Beetle 64 6.Die Kosten66 6.1Allgemeines66 6.2Spiegel Online 67 6.3TV Today Navigator69 6.4Focus Online 71 6.5Vergleich73 7.Ausgewählte Probleme: Sicherheit und Recht74 7.1Computerviren74 7.2Datenschutz75 7.3Urheberrecht76 7.3.1Informationen über das Urheberrechtsgesetz77 7.3.2Technologien zum Urheberschutz im Internet77 7.3.3Offene Fragen78 8.Fazi


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Product Details
  • ISBN-13: 9783838634623
  • Publisher: Diplom.de
  • Publisher Imprint: Diplom.de
  • Height: 210 mm
  • No of Pages: 116
  • Series Title: German
  • Weight: 163 gr
  • ISBN-10: 3838634624
  • Publisher Date: 02 May 2001
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Spine Width: 7 mm
  • Width: 148 mm


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