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Interne Kommunikation bei Unternehmenskrisen

Interne Kommunikation bei Unternehmenskrisen

          
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About the Book

Inhaltlich unveränderte Neuauflage. Unternehmenskrisen und Insolvenzen kommen selten aus heiterem Him-mel. Auffallend oft jedoch zeigt es sich, dass keine oder nur eine sehr oberflächliche interne Kommunikation in den betroffenen Unternehmen stattgefunden hat. Eine Auswirkung fehlender interner Kommunikation ist häufig Widerstand der Mitarbeiter, was entscheidenden Einfluss auf die Krisenbewältigung im Unternehmen haben kann. Daniela Steinau gibt im vorliegenden Buch kompakt und faktenreich Auf-schluss darüber, welche Ursachen dem Mitarbeiterwiderstand in Kri-sen-situationen zugrunde liegen und wie ihm mit Hilfe der internen Kom-munikation begegnet werden kann. Wer erfährt was, wann und wo? Die Autorin vermittelt die Grundlagen interner Kommunikations-pro-zesse und geht detailliert auf die rechtlichen Rahmenbedingungen ein. Ein praxisorientiertes Kommunikationskonzept für Unternehmen zeigt, wie eine überzeugende und mobilisierende Kommunikation im Kri-senfall ablaufen sollte. Das Buch richtet sich insbesondere an Entscheidungsträger in Unterneh-men, die das Instrument der internen Kommunikation zur erfolgreichen Bewältigung von Krisensituationen einsetzen wollen.


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Product Details
  • ISBN-13: 9783639447835
  • Publisher: KS Omniscriptum Publishing
  • Publisher Imprint: AV Akademikerverlag
  • Height: 229 mm
  • No of Pages: 100
  • Spine Width: 6 mm
  • Width: 152 mm
  • ISBN-10: 3639447832
  • Publisher Date: 26 Jul 2012
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Weight: 159 gr


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