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Internationalization of Firms: Case Studies from the Nurnberg Metropolitan Region

Internationalization of Firms: Case Studies from the Nurnberg Metropolitan Region

          
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About the Book

The Nurnberg Metropolitan Region is one of the most powerful economic regions in Europe. Several large and renowned multinational corporations, as well as many impressive family-owned firms and hidden champions, have their headquarters here.This volume contains 17 case studies of companies based in this region and their international operations. The scope reaches from the early internationalization strategies of the Tucher in the Middle Ages to the consequences of the Brexit on current business activities. The case studies cover an extensive range of industries, from high-tech and industrial sectors to service providers, non-profit organizations and university spin-offs. / International management research has a long tradition in Nurnberg. At the Nurnberg School of Commerce, the predecessor of the School of Business and Economics at the Friedrich-Alexander University Erlangen-Nurnberg, dealing with international business activities already played a strong role. Eventually, the school would become one of the first in the German-speaking countries where a Chair for International Management was founded. With 30% of all students coming from abroad, the school presents a strong degree of internationalization. Furthermore, research in the field of international management enjoys an outstanding reputation. With the Nurnberg Edition on International Management, we would like to build on this longstanding tradition and present the latest research findings to academics, students and practitioners.


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Product Details
  • ISBN-13: 9783957100986
  • Publisher: Nomos Verlagsgesellschaft
  • Publisher Imprint: Rainer Hampp
  • Height: 210 mm
  • No of Pages: 267
  • Series Title: Nurnberger Edition Zum Internationalen Management
  • Sub Title: Case Studies from the Nurnberg Metropolitan Region
  • Width: 150 mm
  • ISBN-10: 3957100984
  • Publisher Date: 01 Oct 2017
  • Binding: Paperback
  • Language: English
  • Returnable: N
  • Spine Width: 0 mm
  • Weight: 349 gr


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