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Internationalisierungsstrategien von Lebensmitteldiscountern. Ist die Strategie von Aldi Süd in den USA effektiv?

Internationalisierungsstrategien von Lebensmitteldiscountern. Ist die Strategie von Aldi Süd in den USA effektiv?

          
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About the Book

Studienarbeit aus dem Jahr 2019 im Fachbereich BWL - Unternehmensgründung, Start-ups, Businesspläne, Note: 2,7, Internationale Hochschule für Wirtschaft, Technik und Kultur gGmbH, Sprache: Deutsch, Abstract: Diese Arbeit gibt einen Überblick über die Grundlagen der Internationalisierungstrategien von Einzelhandelsunternehmen in der Lebensmittelindustrie, um zu beschreiben, was eine effektive Internationalisierung von Lebensmitteldiscountern ist. Mit Hilfe eines Punktebewertungsverfahrens wird analysiert, ob die Internationalisierungsstrategie von Aldi Süd in den USA effektiv ist. Dabei werden drei Methoden in Betracht gezogen, eine Metastudie, eine Expertenbefragung und ein Punktebewertungsverfahren. Die Expansionsmöglichkeiten für Supermärkte, Discounter und Drogerien sind in Deutschland begrenzt, der Markt des Lebensmitteleinzelhandels ist gesättigt. Die Anzahl der Lebensmitteldiscounter gehen daher auch seit 2012 eher zurück, als dass sie steigen. Wegen der starken Konkurrenz in Deutschland und der Möglichkeit Gewinne zu steigern, expandieren immer mehr Lebensmittelhandelsunternehmen in andere Länder. Damit ein Unternehmen neue Märkte erobern kann, muss es zwischen den unterschiedlichen Strategien, welche es bei der Internationalisierung gibt, die richtigen für das Unternehmen auswählen. Verglichen mit regionalen und nationalen Unternehmensaktivitäten haben internationale Aktivitäten ein größeres Risiko, zu scheitern. Internationale Unternehmensaktivitäten müssen im Vorfeld gut analysiert, entschieden, geplant sowie anschließend umgesetzt werden, um ihr großes Potential voll ausschöpfen zu können. Die Unternehmensgruppe Aldi zählt zu den erfolgreichsten international tätigen Handelsunternehmen. Im Jahre 1913 wurde die erste Filiale in Essen eröffnet. 1961 wurde die Aldi Gruppe aufgeteilt, in Aldi Nord und Aldi Süd. Aldi Süd bedient den Süden und Südosten Europas sowie die englischsprachigen Märkte, wie USA, Australien, Großbritanien und Irland. Im Jahr 1968 ex


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Product Details
  • ISBN-13: 9783346065988
  • Publisher: Bod Third Party Titles
  • Publisher Imprint: Grin Verlag
  • Height: 210 mm
  • No of Pages: 38
  • Spine Width: 2 mm
  • Width: 148 mm
  • ISBN-10: 3346065987
  • Publisher Date: 13 Nov 2019
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Weight: 63 gr


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