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Internationalisierungsprozess von ALDI SÜD: Eine Überprüfung des Uppsala Modells

Internationalisierungsprozess von ALDI SÜD: Eine Überprüfung des Uppsala Modells

          
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About the Book

Die Homogenisierung der Welt durch technologischen Fortschritt, Deregulierung des Welthandels und schnelleren Zugriff auf Wissen bringt neben anderen Aspekten eine verstärkte internationale Expansion vieler Unternehmen mit sich. So sind Unternehmen nicht mehr ausschließlich in ihren Heimatmärkten tätig, sondern suchen vermehrt ausländische Märkte, die sie erfolgreich bearbeiten können. Aus diesem Grund hat die Wirtschaftsforschung in der Vergangenheit zahlreiche Modelle entwickelt, die die voranschreitende Internationalisierung von Unternehmen zu erklären versuchen. Einen der bekanntesten Ansätze stellt dabei das von JAN JOHANSON und JAN-ERIK VAHLNE entwickelte Uppsala Modell des Internationalisierungsprozesses von Unternehmen dar, welches 1977 vorgestellt wurde. Außerdem lässt sich beobachten, dass der Lebensmitteleinzelhandel in Deutschland einem Wandel unterliegt. So ist ein zunehmender Konzentrationsprozess hin zu oligopolistischen Marktverhältnissen festzustellen. Immer weniger und größere Lebensmitteleinzelhandelsunternehmen kontrollieren immer weniger und größere Geschäfte. Die zehn größten Lebensmitteleinzelhändler vereinen bspw. ca. 89% des gesamten Branchenumsatzes, während die Anzahl von Geschäften in den vergangenen Jahrzehnten um 105.000 auf 55.000 im Jahr 2007 sank. Der Wandel wurde zudem durch das Aufkommen von Lebensmitteldiscountern wie Aldi verstärkt, die das Konsumverhalten der Verbraucher änderten, den Wettbewerbsdruck steigerten und so zu einer weiteren Branchenkonsolidierung beitrugen. Der deutsche Markt hat somit aufgrund der Existenz weniger großer Unternehmen, des hohen Preiskampfes und einer hochkompetitiven Wettbewerbssituation einen hohen Sättigungsgrad erreicht. Infolgedessen suchen deutsche Unternehmen des Lebensmitteleinzelhandels vermehrt nach neuen Wachstumspotentialen im Ausland. Aldi Süd kommt dabei durch den frühen Beginn seiner Internationalisierung im Jahr 1968 eine klare Pionierstellung zu. Das Buch behandelt daher den Internat


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Product Details
  • ISBN-13: 9783863412098
  • Publisher: Bachelor + Master Publishing
  • Publisher Imprint: Bachelor + Master Publishing
  • Height: 210 mm
  • No of Pages: 52
  • Series Title: German
  • Sub Title: Eine Überprüfung des Uppsala Modells
  • Width: 148 mm
  • ISBN-10: 3863412095
  • Publisher Date: 19 Jun 2012
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Spine Width: 3 mm
  • Weight: 77 gr


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