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Internationalisierung mittelständischer Unternehmen. Begriffe, Einflussfaktoren, Umsetzung

Internationalisierung mittelständischer Unternehmen. Begriffe, Einflussfaktoren, Umsetzung

          
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About the Book

Akademische Arbeit aus dem Jahr 2007 im Fachbereich BWL - Allgemeines, Note: 1,3, Fachhochschule Dortmund, Sprache: Deutsch, Abstract: Viele mittelständische Unternehmen kaufen und verkaufen zwar ihre Produkte nicht nur auf dem heimischen Markt sondern auch in anderen Ländern, wagen aber nicht ihre Auslandstätigkeiten darüber hinaus zu erweitern. Aber nur mit dem Import oder Export von Gütern allein sind die neuen Herausforderungen der schnell voranschreitenden Internationalisierung nicht mehr zu bewältigen. So fordert die heutige Internationalisierung, die Produktion über Ländergrenzen hinweg auszurichten und neue Auslandsmärkte durch den Aufbau eigener Produktionsstandorte zu erschließen, um so neue Chancen wie bspw. Faktorkostenvorteile oder günstige Produktionsbedingungen zu nutzen, zusätzliche Gewinne zu erwirtschaften sowie die eigene Wettbewerbsfähigkeit und Existenz nachhaltig zu sichern. Gleichzeitig stellt diese Forderung die mittelständischen Unternehmen vor enorme Probleme und Risiken, die mit den typischerweise verfügbaren mittelständischen Unternehmensressourcen nur schwer zu bewältigen sind. Dem zur Folge schränkt die nicht hinreichende Ressourcenausstattung vor allem in den Bereichen Management und Personal sowie Wissen und Kapital die Auslandstätigkeiten mittelständischer Unternehmen ein und gibt ihnen Anlass den Weg der Internationalisierung gemeinsam mit möglichen ausländischen Partnerunternehmen, Institutionen und Förderungseinrichtungen zu bestreiten. Die Einführung in die Untersuchung leisten in Kapitel 2 eine ausführliche Abgrenzung und Erörterung der Begriffe "Internationalisierung" und "mittelständisches Unternehmen" sowie eine Darstellung der Ziele und Motive eines Auslandsengagements. Da sich die Arbeit auch nur auf die Internationalisierung der Produktion konzentriert, wird in der Einführung und auch im weiteren Verlauf hauptsächlich die Internationalisierung in Form von Direktinvestitionen betrachtet. Im nachfolgenden Kapitel 3 werden


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Product Details
  • ISBN-13: 9783668139374
  • Publisher: Grin Publishing
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Spine Width: 3 mm
  • Width: 148 mm
  • ISBN-10: 3668139377
  • Publisher Date: 31 Jan 2017
  • Height: 210 mm
  • No of Pages: 44
  • Series Title: German
  • Weight: 68 gr


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Internationalisierung mittelständischer Unternehmen. Begriffe, Einflussfaktoren, Umsetzung
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