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Internationales Personalmarketing: Konzepte, Erfahrungen, Perspektiven

Internationales Personalmarketing: Konzepte, Erfahrungen, Perspektiven

          
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About the Book

Das Wachstum unserer Unternehmen fmdet in hohem Maß im Ausland statt. Für uns Eu- ropäer sind deswegen neben dem Ausbau unserer europäischen Geschäfte zu einer starken "horne base" die Aktivitäten in den beiden anderen Bereichen der weltwirtschaftlichen Triade strategisch entscheidend. Die Unternehmen der nordamerikanischen Region und die japanischen Unternehmen an der Spitze der asiatisch-pazifischen Region agieren mit großer Intensität auf unseren Heimmärkten und in den anderen Regionen, wo auch wir er- folgreich sein wollen. Die fmanziellen Ressourcen sind oft beachtlich, mit denen diese Firmen in den Wettbewerb um die Märkte eintreten, ebenso die aus diesen Märkten gene- rierten Reserven. Eine der entscheidenden Ressourcen, die wirtschaftlichen Herausforderungen im globalen Maßstab erfolgreich zu bestehen, werden zunehmend die Menschen sein, die für das je- weilige Unternehmen tätig werden. Bei weltweit zahlenmäßig zu geringem und teils nicht entsprechend ausgebildetem Managementnachwuchs heißt dies für jedes Unternehmen, sich durch Attraktivität die benötigten Fach-und Führungskräfte zu sichern. Es bedeutet aber auch, sich unternehmensintern aus den eigenen Reihen die weltweite Verfügbarkeit von fachspezifischem Know-how und von Führungs-und Managementkapazität zu er- schließen. Als Unternehmensführer international operierender Unternehmen müssen wir uns bei un- serem Auftreten mit diesen Vorhaben in vielen verschiedenen Kulturen verstärkt als Coach komplexer Teams verstehen. Wir müssen uns neben den klassischen unternehmeri- schen Aufgaben insbesondere der Frage von weltweitem Lernen und der Aktivierung der Bereitschaft zuwenden, die Fähigkeiten unserer Mitarbeiter weltweit an der Stelle mit der höchsten Effizienz verfügbarzu machen.


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Product Details
  • ISBN-13: 9783322870520
  • Publisher: Gabler Verlag
  • Publisher Imprint: Gabler Verlag
  • Edition: Softcover Reprint of the Origi ed.
  • Language: German
  • Returnable: Y
  • Spine Width: 20 mm
  • Weight: 593 gr
  • ISBN-10: 3322870529
  • Publisher Date: 07 Apr 2012
  • Binding: Paperback
  • Height: 244 mm
  • No of Pages: 340
  • Series Title: German
  • Sub Title: Konzepte, Erfahrungen, Perspektiven
  • Width: 170 mm


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Internationales Personalmarketing: Konzepte, Erfahrungen, Perspektiven
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Internationales Personalmarketing: Konzepte, Erfahrungen, Perspektiven
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