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Internationales Marketing mit dem Internet: Möglichkeiten und Grenzen dargestellt am Beispiel der Investitionsgüterindustrie

Internationales Marketing mit dem Internet: Möglichkeiten und Grenzen dargestellt am Beispiel der Investitionsgüterindustrie

          
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About the Book

Inhaltsangabe: Gang der Untersuchung: Das Thema dieser Diplomarbeit befaßt sich mit den Möglichkeiten des internationalen Marketing im Internet, dargestellt am Beispiel der Investitionsgüterindustrie. Nach einigen einleitenden Worten, Definitionen und Begriffsabgrenzungen werden zunächst die Besonderheiten für das Internationale Marketing, das Internet und die Investitionsgüterindustrie herausgestellt. Im Anschluß daran werden die Möglichkeiten einer internationalen Marketingkonzeption im Internet für die Investitionsgüterindustrie, bestehend aus der internationalen Marktforschung, dem strategischen und dem operativen Marketing aufgezeigt. Darauf aufbauend erfolgt eine Analyse für die Investitionsgüterindustrie. Bei dieser Betrachtung, aus strategischer und operativer Sicht, werden die vier Investitionsgüterarten - Produkt-, System-, Anlagen- und Zuliefergeschäft - unter internationalen Gesichtspunkten betrachtet. Diese Analyse erfolgt unter anderem unter Zuhilfenahme positiver als auch negativer internationaler Internetauftritte von Unternehmen aus aller Welt, wobei Gestaltungsempfehlungen und ein Ausblick gegeben werden. Inhaltsverzeichnis: Inhaltsverzeichnis: AbbildungsverzeichnisV AbkürzungsverzeichnisVII 1.Einleitung1 1.1Die Internationalisierung von Investitionsgütern unter Verwendung des Internet1 1.2Zielsetzung der Arbeit1 1.3Zur Vorgehensweise2 2.Begriffsabgrenzungen und Definitionen3 2.1Internationales Marketing3 2.1.1Definitionen des Internationalen Marketing3 2.1.2Differenzierung des Internationalen Marketing4 2.2Das Internet5 2.2.1Definition des Internet5 2.2.2Die Dienste des Internet6 2.2.2.1World Wide Web6 2.2.2.2Electronic Mail6 2.2.2.3Diskussionsforen7 2.3Das Investitionsgut8 2.3.1Definition und Abgrenzung des Investitionsgüterbegriffs8 2.3.2Klassifizierung der Investitions-/Industriegüter9 3.Darstellung des Internationalen Marketing im Internet für die Investitionsgüterbranche13 3.1Besonderheiten für das internationale Ma


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Product Details
  • ISBN-13: 9783838611280
  • Publisher: Diplom.de
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Spine Width: 7 mm
  • Weight: 163 gr
  • ISBN-10: 3838611284
  • Publisher Date: 26 Oct 1998
  • Height: 210 mm
  • No of Pages: 116
  • Series Title: German
  • Sub Title: Möglichkeiten und Grenzen dargestellt am Beispiel der Investitionsgüterindustrie
  • Width: 148 mm


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Internationales Marketing mit dem Internet: Möglichkeiten und Grenzen dargestellt am Beispiel der Investitionsgüterindustrie
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