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Internationaler Markteintritt junger technologieorientierter Dienstleistungsunternehmen

Internationaler Markteintritt junger technologieorientierter Dienstleistungsunternehmen

          
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About the Book

Inhaltsangabe: Gang der Untersuchung: Ziel dieser Arbeit ist es, einen Ansatz zu bieten, die noch bestehende Lücke der wissenschaftlichen Betrachtung des internationalen Markteintritts junger technologieorientierter Dienstleistungsunternehmen zu schließen. Dazu werden zunächst die jungen technologieorientierten Dienstleistungs-unternehmen (JTDU) und der internationale Markteintritt definiert und ausführlich betrachtet. Dies bildet die Grundlage für die Verknüpfung beider Forschungsgebiete gemäß der Aufgabenstellung dieser Arbeit. Im Rahmen dieser Verknüpfung wird ein Konzept für den internationalen Markteintritt von JTDU erstellt. Durch eine Fallstudie, die den internationalen Markteintritt des indischen Unternehmens SODEV in den deutschen Markt beschreibt, wird dieses auf seine Anwendbarkeit geprüft. Es zeigte sich, dass das erarbeitete Konzept bei der Wahl des geeigneten Weges der Internationalisierung als Unterstützung dienen kann. So konnten mit dessen Hilfe die meisten Ursachen des Scheiterns, von SODEV beim Eintritt in den deutschen Markt, erklärt werden. Die Arbeit zeigt weiter, dass der Erfolg des Markteintritts von einer Vielzahl von Merkmalen beeinflusst wird. Die Erstellung eines Konzeptes, welches alle Variablen beinhaltet, scheint aufgrund des erforderlichen Umfanges nicht möglich. Grundlegend für einen erfolgreichen internationalen Markteintritt sind eine detaillierte Planung und ein systematisches Vorgehen. Das entwickelte Konzept kann daher als Entscheidungshilfe eines internationalen Markteintritts herangezogen werden. Inhaltsverzeichnis: Inhaltsverzeichnis: AbstractII InhaltsverzeichnisIII AbbildungsverzeichnisV TabellenverzeichnisV AbkürzungsverzeichnisVI 1.Einleitung1 1.1Motivation und Ziel der Arbeit1 1.2Abgrenzung des Themas2 1.3Aufbau der Untersuchung2 2.Junge technologieorientierte Dienstleistungsunternehmen - JTDU3 2.1Begriffsdefinitionen3 2.1.1Junge Technologieunternehmen3 2.1.2Dienstleistungsunternehmen6 2.1.2.1I


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Product Details
  • ISBN-13: 9783838655451
  • Publisher: Diplom.de
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Spine Width: 5 mm
  • Width: 148 mm
  • ISBN-10: 3838655451
  • Publisher Date: 18 Jun 2002
  • Height: 210 mm
  • No of Pages: 80
  • Series Title: German
  • Weight: 118 gr


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