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Internationale Verbrauchsangleichung: -- Eine Analyse Europäischer Länder --

Internationale Verbrauchsangleichung: -- Eine Analyse Europäischer Länder --

          
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About the Book

Die stUrmische Zunahme des Welthandels seit dem Zweiten Welt- kriegunddie herausragende Rolle, die die Bundesrepublik Deutsch- land dabei spielte, hat hierzulande erstaunlich spat den Ruf nach verstarkter universitarer Forschung und Lehre auf dem Gebiet des "international business" laut werden lassen. Erst in den letzten J ahren findet die Thematik Eingang in die Lehrprogramme, wobei einige Hochschulen jedoch. auf zUriickliegende Erfahrungen und be- reits bestehendeOrganisationen aufbauenkonnen, wie etwa NUrnberg mit seinem von Erich Schafer 1950 gegriindeten "Institut fUr Export- forschung" anderdamaligen HochschulefUr Wirtschafts- und Sozial- wi ssenschaft en. In FortfUhrung dieser Arbeit wird an meinem Lehrstuhl der Bereich des internationalen Marketing im akademischen Unterricht durch Exportseminare fUr in- und auslandische Hochschulabsolventen und Praktiker sowie durch eigenstandige Forschungsprojekte wie dem vorliegenden gepflegt. DadieseUntersuchung die eigene Kapazitat weit Uberstieg, bedurfte esder finanziellen UnterstUtzung seitens der Hans-Frisch-Stiftung, der daher zuvorderst mein besonderer Dank gilt. Gedankt sei an dieser Stelle auch der NUrnberger Akademie fUr Ab- satzwirtschaft fUr ihre tatkraftige UnterstUtzung und Hilfe bei der Erarbeitung des empirischen Tells der Untersuchung. Die zeitraubende und manchmal entmutigende Arbeit der Quellen- suche sowie der Aufbereitung und Interpretation der statistischen Daten lag in den Handen von Herrn Dipl. -Kaufmann Peter Voigt.


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Product Details
  • ISBN-13: 9783409610117
  • Publisher: Gabler Verlag
  • Publisher Imprint: Gabler Verlag
  • Edition: 1978 ed.
  • Language: German
  • Returnable: N
  • Spine Width: 15 mm
  • Weight: 454 gr
  • ISBN-10: 3409610111
  • Publisher Date: 01 Jan 1978
  • Binding: Paperback
  • Height: 244 mm
  • No of Pages: 279
  • Series Title: German
  • Sub Title: -- Eine Analyse Europäischer Länder --
  • Width: 170 mm


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