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Internationale Formatverwertung von Who Wants To Be A Millionaire?

Internationale Formatverwertung von Who Wants To Be A Millionaire?

          
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International Edition


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About the Book

Studienarbeit aus dem Jahr 2005 im Fachbereich Medien / Kommunikation - Medienökonomie, -management, Note: 1,0, Business and Information Technology School - Die Unternehmer Hochschule Iserlohn, Veranstaltung: Internationale Formatverwertung, Sprache: Deutsch, Abstract: Das Spektrum des deutschen Fernsehprogramms ist seit Jahren von einem Genre im Bereich der non-fiktionalen Unterhaltung dominiert - die Quizshow. Das Format Wer wird Millionär? gilt mittlerweile als Synonym, denn es ist zum einen der Pionier und zum anderen Publikumsliebling in diesem Gebiet. Kein anderes Format hat den deutschen Fernsehmarkt so beeinflusst und Veränderungen darin bewirkt. Jedoch ist nicht nur Deutschland von einem regelrechten Quizboom infiziert worden (der mittlerweile wieder stark abgeschwächt ist), sondern über 100 Länder aller fünf Kontinente haben ähnliche Entwicklungen im Fernsehmarkt erlebt. Das Ursprungsformat Who Wants To Be A Millionaire? entstammt der zuvor unbedeutenden englischen Produktionsfirma Celador, die diese Erfolgsgeschichte geschrieben hat. Die vorliegende Arbeit befasst sich mit den Gründen für derartig weit reichende internationale Erfolge sowie mit den Möglichkeiten und Grenzen einer internationalen Formatverwertung am Beispiel dieses Formats. Hierbei gilt der Fokus insbesondere den ökonomischen Strategien und Potentialen, die durch eine systematische Verwertung und Lizenzierung hinsichtlich verschiedenster Kanäle entstehen. Die Arbeit gestaltet sich in drei großen Sinnabschnitten, wobei Kapitel 2 eine detaillierte Einführung in das Thema darstellt. Hierbei soll insbesondere auf die Faktoren und Gründe des Format-Erfolges Bezug genommen werden. Kapitel 3 befasst sich explizit mit dem internationalen Formathandel und der Lizenzierung von Who Wants To Be A Millionaire? am Beispiel des deutschen Marktes. Es soll eine ausführliche Erläuterung und Darstellung der ökonomischen Gegebenheiten und Entwicklungen erfolgen, die zu einem genauen Bild der Erlösstruktur


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Product Details
  • ISBN-13: 9783638790888
  • Publisher: Grin Verlag
  • Publisher Imprint: Grin Verlag
  • Height: 210 mm
  • No of Pages: 76
  • Series Title: German
  • Weight: 109 gr
  • ISBN-10: 3638790886
  • Publisher Date: 27 Sep 2007
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Spine Width: 5 mm
  • Width: 148 mm


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