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International Online Marketing Communication Strategies of Global Players. A Linguistic Study with Special Reference to T-Mobile

International Online Marketing Communication Strategies of Global Players. A Linguistic Study with Special Reference to T-Mobile

          
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About the Book

Diploma Thesis from the year 2002 in the subject English Language and Literature Studies - Linguistics, grade: Sehr Gut, Klagenfurt University, language: English, abstract: The purpose of this study is to analyse the international online marketing communication strategies of a mobile communications provider that has recently 'gone global' from a linguistic point of view. This field of business has so far operated on a local level; through the merger of various companies operating on a national level to form the global player T-Mobile this has become an international business. The present study will compare the linguistic implementation of T-Mobile's online marketing communication strategies on the corporate as well as two local Internet sites and attempt to filter out possible cross-cultural differences. Since an analysis of all relevant media would deserve more consideration than the purpose and length of this thesis allow, I wish to focus on just one media, the Internet, as this communication channel is exemplar of the 'open-strategy' approach of international marketing communications.


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Product Details
  • ISBN-13: 9783668077256
  • Publisher: Grin Verlag
  • Publisher Imprint: Grin Verlag
  • Height: 210 mm
  • No of Pages: 176
  • Series Title: English
  • Weight: 236 gr
  • ISBN-10: 3668077258
  • Publisher Date: 03 Nov 2015
  • Binding: Paperback
  • Language: English
  • Returnable: N
  • Spine Width: 10 mm
  • Width: 148 mm


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International Online Marketing Communication Strategies of Global Players. A Linguistic Study with Special Reference to T-Mobile
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