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International Management : Managing Across Borders and Cultures

International Management : Managing Across Borders and Cultures

          
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About the Book

Features

  • Helps students and teachers expand vocabulary and increase proficiency.
  • Covers spoken and written English.
  • Real-life examples show words in context.
  • Lively examples based on the Longman Lancaster Corpus and the spoken corpus.
  • Concise grammatical patterns and collocations.
  • Vocabulary moves up from a basic key word like "eat" to higher levels like "devour".
  • Example sentences from actual written and spoken sources.
Features
  • Thesaurus boxes help students expand their vocabulary
  • Thousands of collocations show students which words they need to learn as a phrase
  • 3000 Active Words with key information including grammar patterns, allow students to focus on the most important words to learn
  • Colour photos help students understand meanings more easily and make words more memorable
  • 24-page Longman Learner’s Handbook provides more information on subjects such as vocabulary building, collocations, phrasal verbs and writing
  • Clear definitions use only 2000 common words that students can easily understand
  • Full colour throughout
Features
  • Thesaurus boxes help students expand their vocabulary
  • Thousands of collocations show students which words they need to learn as a phrase
  • 3000 Active Words with key information including grammar patterns, allow students to focus on the most important words to learn
  • Colour photos help students understand meanings more easily and make words more memorable
  • 24-page Longman Learner’s Handbook provides more information on subjects such as vocabulary building, collocations, phrasal verbs and writing
  • Clear definitions use only 2000 common words that students can easily understand
  • Full colour throughout
Features
How does the Longman Essential Activator build vocabulary?
  • Students choose a word they already know – such as ‘better’.
  • They use the clear headings to find the right meaning.
  • They look at the different options – clear definitions and plenty of examples make choosing the right word easy.
  • Grammar and common error information help students use the new word correctly.
Features
  • You and your students will find it easy to understand complex business terms because all definitions are written using just 2000 common words, making even the most difficult business jargon clear and easy to understand
  • Make sure you know the latest buzz-words – this fully revised edition is completely up-to-date
  • Students learn real-world business English with 18,000 example sentences which are taken from authentic business English sources such as the Financial ...
Features
  • Thesaurus boxes help students expand their vocabulary
  • Word Choice boxes explain the differences between commonly confused words, such as library and bookshop
  • Usage, grammar, spelling and pronunciation notes gives students all the information they need to avoid making common mistakes
  • 16-page picture dictionary and over 500 full colour pictures throughout the dictionary help students learn and remember key vocabulary
Features
  • Helps students with over 225,000 pronunciations in both British and American English using the International Phonetic Alphabet
  • Helps students with intonation by showing the stress patterns of thousands of compounds and idioms
  • User-friendly graphs show the preferred pronunciations of British and American speakers, based on extensive research by Professor Wells
Features
  • 230,000 words, phrases, and meanings
  • 165,000 corpus-based examples
  • Integrated Collocations Dictionary with over 65,000 collocations
  • Integrated Thesaurus with over 18,000 synonyms, antonyms, and related words
  • Register notes focus on the differences between spoken and written English
    Table of Contents:
    PART I: THE GLOBAL MANAGER’S ENVIRONMENT
    1. Assessing the Environment–Political, Economic, Legal, Technological 1
    2. Managing Interdependence: Social Responsibility and Ethics
    PART II: THE CULTURAL CONTEXT OF GLOBAL MANAGEMENT
    1. Understanding the Role of Culture
    2. Communicating Across Cultures
    3. Cross-cultural Negotiation and Decision Making
    PART III: FORMULATING AND IMPLEMENTING STRATEGY FOR INTERNATIONAL AND GLOBAL OPERATIONS
    1. Formulating Strategy
    2. Global Alliances and Strategy Implementation
    3. Organization Structure and Control Systems
    PART IV: GLOBAL HUMAN RESOURCES MANAGEMENT
    1. Staffing, Training, and Compensation for Global Operations
    2. Developing a Global Management Cadre
    3. Motivating and Leading
    COMPREHENSIVE CASES
    • New: Case 1 Coca-Cola’s Business Practices: Facing the Heat in a Few Countries (Global)
    • New: Case 2 Google in China: The Big Disconnect (China)
    • New: Case 3 Allure Cruise Line: Challenges of Strategic Growth and Organizational Effectiveness (Part 1).
    • New: Case 4 Nora Sakari: A Proposed Joint Venture in Malaysia (Finland and Malaysia).
    • New: Case 5 Allure Cruise Line: Challenges of Strategic Growth and Organizational Effectiveness (Part 2)
    • Case 6 Guanxi in Jeopardy: Joint Venture Negotiations in China
    • New: Case 7 Dell’s Problems in China
    • New: Case 8 Starbucks’ International Operations (2006) (Global)
    • New: Case 9 Note on the Auto Industry
    • New: Case 10 Renault-Nissan: The Paradoxical Alliance (France/Japan)
    • New: Case 11 DaimlerChrysler AG: A Decade of Global Strategic Challenges Leads to Divorce in 2007
    • New: Case 12 Allure Cruise Line: Challenges of Strategic Growth and Organizational Effectiveness (Part 3)
    • New: Case 13 Infosys’ Global Delivery Model (India)
    • Case 14 A First-Time Expatriate’s Experience in a Joint Venture in China
    • New: Case 15 Allure Cruise Line: Challenges of Strategic Growth and Organizational Effectiveness (Part 4)


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Product Details
  • ISBN-13: 9788131759318
  • Publisher: Pearson
  • Binding: Paperback
  • No of Pages: 508
  • ISBN-10: 8131759318
  • Publisher Date: 2011
  • Edition: 6

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