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International Business

International Business

          
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About the Book

This is the third edition of the textbook on International Business, developed according to the syllabus requirements of Delhi University. Students are introduced to the complexities of the subject through latest developments like BREXIT and the story of the Wimbledon tennis ball. The book links concepts, theories and frameworks through the use of cases such as Indian soap operas selling in Brazil and the hurdles of marketing in global markets through a case study of selling cookies in China. It highlights emerging issues such as the robotic revolution in manufacturing, the appearance of mega regional agreements and the impact of climate change and global terrorism on international business. Latest data on trade, FDI and TNCs support the features of Opening Vignettes, Marginalia boxes, Bird’s eye view and a chapter summary for a meaningful learning experience The book reaches out to its young internet savvy audience through a variety of pedagogical features which include online videos and excercises. It also encourages students to experience international business in action outside the confines of their class room and to explore the intricacies of cross cultural management through the use of case analysis and simulation. New to this edition: 1. Fifteen new opening vignettes which symbolize important landmarks in the field of International Business have been added. 2. Model question papers have been updated for an examination-oriented focus. 3. Data on trade, FDI, TNCs have been updated till 2016 based on global reports. 4. Chapter content has been updated in chapters 1, 4, 5, 8, 9 and 14. 5. Content has been updated in the opening vignette for Chapter 11. 6. Additional discussion questions have been added at the end of every chapter for a more intensive preparation of chapter contents. 7. The latest university examination questions have been added in end-of-chapter questions. Brief Contents Preface to the First Edition xvii Preface to the Third Edition xix About the Author xxv 1. Fundamentals of International Business 1 2. Political Economy of International Business 19 3. The International Cultural and Legal Environment 33 4. International Trade Theories 43 5. Commercial Policy Instruments 63 6. Multilateral Regulation of Trade 76 7. International Trade Finance and Promotion 91 8. Foreign Direct Investment 107 9. Regional Economic Integration 126 10. International Financial System 149 11. International Financial Institutions 168 12. International Balance of Payments 176 13. International Organization Structure and Design 186 14. International Marketing 203 15. International Human Resource Management 216 16. International Operations 227 17. International Finance and Accounting 245 18. Global E-commerce 257 19. Environmental Issues in International Business 270 20. Global Outsourcing 280 Model Question Papers 293 Index 299


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Product Details
  • ISBN-13: 9789332582682
  • Publisher: Pearson Education
  • Binding: Paperback
  • Language: English
  • Weight: 421.84 gr
  • ISBN-10: 9332582688
  • Publisher Date: 2016-12-23
  • Height: 16.002 mm
  • No of Pages: 310
  • Width: 169.9 mm

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