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International Business

International Business

          
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About the Book

The text is known for its strong emphasis on strategy, and for maintaining a tight integrated flow between chapters. It is practical in nature, focusing on the managerial implications of each topic on the actual practice of international business. Salient Features The Focus on Managerial Implications. Country Focus boxes & Management Focus boxes. New Chapter 4, Ethics in International Business! Updated Global Edge Research Tasks Case Studies from Indian Industries.  

Table of Contents:
PART I: INTRODUCTION AND OVERVIEW Chapter 1 Globalization PART II: COUNTY FACTORS Chapter 2 National Differences in Political Economy Chapter 3 Differences in Culture Chapter 4 Ethics in International Business Cases: Nike: The Sweatshop Debate Qualcomm's Chinese Odyssey Etch-a-Sketch Ethics PART III: THE GLOBAL TRADER AND INVESTMENT ENVIRONMENT Chapter 5 International Trade Theory Chapter 6 The Political Economy of International Trade Chapter 7 Foreign Direct Investment Chapter 8 The Political Economy of Foreign Direct Investment Chapter 9 Regional Economic Integration Cases: Agricultural Subsidies and Development Boeing versus Airbus: Two Decades of Trade Disputes The Politics of Trade in Steel Dixon Ticonderoga: Victim of Globalization? Drug Development in the European Union PART IV: THE GLOBAL MONETARY SYSTEM Chapter 10 The Foreign Exchange Market Chapter 11 The International Monetary System Cases: The Tragedy of the Congo The Russian Ruble Crisis and Its Aftermath PART V: THE STRATEGY AND STRUCTURE OF INTERNATIONAL BUSINESS Chapter 12 The Strategy of International Business Chapter 13 The Organization of International Business Chapter 14 Entry Strategy and Strategic Alliances Cases: 3M in the New Millennium: Innovations and Globalization Restructuring Exide Toyata; The Rise of a Global Corporation PART VI: BUSINESS OPERATIONS Chapter 15 Exporting, Importing, and Countertrade Chapter 16 Global Production, Outsourcing, and logistics Chapter 17 Global Marketing and R&D Chapter 18 Global Human Resource Management Chapter 19 Accounting in the International Business Chapter 20 Financial Management in the International Business Cases: Procter & Gamble in Japan Merrill Lynch in Japan Starbucks Corporation: Competing in a Global Market


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Product Details
  • ISBN-13: 9780070221796
  • Publisher: McGraw-Hill Education - Europe
  • Publisher Imprint: McGraw Hill Higher Education
  • Edition: 6
  • No of Pages: 952
  • ISBN-10: 0070221790
  • Publisher Date: 08/2008
  • Binding: Paperback
  • Language: English
  • Weight: 1138.52 gr


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