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International Business, 8Th Ed

International Business, 8Th Ed

          
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About the Book

The most up-to-date book in the market, International Business arms business professionals with a complete exploration of global business issues and practice. It addresses all the recent and on going worldwide issues regarding the economic and financial crisis as well as the government's role in business and the international business environment. Three new chapters focus on trade and investment policies, politics, and law. New examples from around the world are also presented throughout the book. The eighth edition examines the role and impact of culture and also includes numerous current world maps, helping business professionals develop and refine a global perspective.

About the Author

Professor Michael R. Czinkota is on the faculty of the Georgetown School of Business in Washington, DC. He has been Chairman of the National Center for Export-Import Studies there, and also developed and directed the marketing management course for the school's MBA program. Dr. Czinkota served in the US Government as Deputy Assistant Secretary of Commerce. Prior to his entering academia, he was a partner in a trading firm and an advertising agency.



Table of Contents:
PART I: IMPACT · The International Business Imperative PART II: FOUNDATIONS · Trade and Investment · The Theory of Trade and Investment · The Balance of Payments Part II Cases: · Iceland 2006: A Small Country in a Global Capital Market · The Venezuelan Bolivar Black Market · Will Tire Tariffs Launch a Trade Dispute? · The Catfish Dispute PART III: ENVIRONMENT · Culture · Politics and Law · Financial Markets · Economic Integration, Emerging and Developing markets Part III Cases: · Mattel's Chinese Sourcing Crisis of 2007 · Nine Dragon's Paper · The H1-B · The Banana Wars · MG Rover Plant PART IV: STRATEGY · Strategic Planning · Corporate Governance and Reform, · Coordination, Implementation, and Control (incl. Knowledge Transfer) · Building the Knowledge Base (Research Tools) · Entry and Expansion Part IV Cases · Koch Industries Acquires Georgia Pacific · Petroleum Development and The Curse of Oil · Honey Land · Tao kae noi Seaweed Snack PART V: OPERATIONS · Marketing · Services · Logistics · Financial Management · Human Resource Management · New Horizons Part V Cases: · Nova Macedonia · Porsche Changes Tack · When Diamonds Weep · The Market Entry Strategy Social Approach


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Product Details
  • ISBN-13: 9788126534074
  • Publisher: Wiley India Pvt Ltd
  • Binding: Paperback
  • No of Pages: 772
  • ISBN-10: 8126534079
  • Publisher Date: 2012
  • Language: English

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