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Interkulturelles Management. Kulturelle Herausforderungen Im Transnational Agierenden Unternehmen

Interkulturelles Management. Kulturelle Herausforderungen Im Transnational Agierenden Unternehmen

          
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About the Book

Diplomarbeit aus dem Jahr 2007 im Fachbereich BWL - Personal und Organisation, Note: 1,7, Fachhochschule Mainz (Fachhochschule), 41 Quellen im Literaturverzeichnis, Sprache: Deutsch, Abstract: Seit es Menschen gibt, waren diese nicht ausschließlich in ihrer Heimat tätig, sondern bereisten die Welt. Künstler waren auf der Suche nach Inspiration, Baumeister auf der Suche nach neuen Techniken und Kaufleute auf der Suche nach knappen und neuen Waren bzw. weiteren Bezugsquellen. Die Transportwege und -mittel entwickelten sich weiter und der Austausch von Gütern und Dienstleistungen wurde immer intensiver. "Seit dem 2. Weltkrieg [...] erreichte die Globalisierung einen gewaltigen Schub." (Kiesel, Ulsamer 2000, Interkulturelle Kompetenz, S.9) Einer der wichtigsten Gründe für die zunehmende Globalisierung ist die Entstehung der verschiedenen wirtschaftlichen Gemeinschaften, wie z.B. EU, NAFTA, ASEAN. General Motors (GM) investiert seit 1911 in Europa. Das Unternehmen wurde 1908 gegründet und ist seit 76 Jahren der Automobilkonzern mit dem weltweit größten Verkaufsvolumen. 2007 arbeiten rund 284.000 Mitarbeiter rund um die Welt in verschiedenen GM-Tochterunternehmen. Derzeit werden in 33 Ländern Fahrzeuge hergestellt, die in ca. 200 Ländern verkauft werden. Nicht nur GM hat Tochterunternehmen in verschiedenen Ländern und ist bestrebt sich in neuen, wachsenden Märkten zu etablieren. "Deutsche Unternehmen haben im vergangenen Jahr [2006] 63,5 Milliarden Euro im Ausland investiert, so viel wie seit sechs Jahren nicht mehr. [...] Global sind die Direktinvestitionen 2006 als Folge von mehr Firmenübernahmen und -zusammenschlüssen [...] um rund 35 Prozent gestiegen [...]." (FAZ 2007, Außenwirtschaft)


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Product Details
  • ISBN-13: 9783640386734
  • Publisher: Grin Verlag Gmbh
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Spine Width: 6 mm
  • Width: 148 mm
  • ISBN-10: 3640386736
  • Publisher Date: 31 Jul 2009
  • Height: 210 mm
  • No of Pages: 94
  • Series Title: German
  • Weight: 136 gr


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