Intergenerational Engagement: Understanding the Five Generations in The Economy" offers much more than a simple path of just trying to figure out Millennials. The book will first, help you become self-aware of your own generational tendencies so you can then, embrace age-diversity, dispel generational stereotypes, and learn how to use each generations' unique strengths to: -Enhance Internal and External Communications -Boost Customer Engagement and Sales -Increase Productivity -Bring Generational Harmony to the Workplace, School, Community, and the Family Your success as a business owner, manager, employee, educator, or parent is often in direct proportion to your ability to effectively connect and communicate with other people. The problem is that not everyone speaks the same language. The 'language' that people 'speak' can be influenced just as much by their age as the country in which they live. Today, humans are living longer than ever before. This has created a scenario in our society in which five different generations are active in the economy, the workplace, the household, and the education system. From the Silent Generation to Baby Boomers, Gen Xers, Millennials, and iGens, we all live on this planet and interact daily. Each generation has values, expectations, and tendencies that are unique to them and their peers. A one-size-fits-all model will not work regarding engagement methodology. Learning to bridge the generational gaps and relate to people on their level will be invaluable in your quest to excel in life. In this book, Dillon condenses decades of his knowledge and experience, distilling it into easily understandable information that will help you better understand yourself, customers, employees, managers, co-workers, teachers, parents, teachers, teens, and even complete strangers.
About the Author: Dillon Knight Kalkhurst is an Intergenerational Engagement expert. He has over 25 years' experience helping Fortune 500 companies, national nonprofit organizations, school districts, and their families maximize their internal and external generational communications challenges. Dillon founded The Center for Intergenerational Engagement to support and teach the findings in his book, "Intergenerational Engagement: Understanding the Five Generations in Today's Economy." Dillon is also the Co-Founder and CMO --- Chief Motivation Officer for the Center's marketing arm, D. Knight Marketing & Consulting Group, Inc. DKMC uses video and images to help organizations tell their social-impact stories through social media and the web. Before launching The Center for Intergenerational Engagement, Dillon worked at Scholastic where he created corporate and community social impact strategies that brought more than a million books to schools in underserved communities. He also was charged with engaging Scholastic's 1.6 million Millennial parent volunteer base. Dillon's book helps people focus on the strengths of each generation instead of the negative generational stereotypes that are rampant in today's media and society. The book helps readers become self-aware of their own generational characteristics and then helps them learn to leverage other generation's values and motivations to enhance their organizational effectiveness, drive sales, and engagement. The book will help organizations effectively communicate and engage internal employees, and better relate to customers from all generations. Dillon is an outstanding presenter, persuasive spokesperson, and passionate advocate. A Huffington Post blogger and social media communicator. He communicates daily to thousands of social followers about generational engagement, corporate social responsibility, and social impact partnership news and trends. Dillon is available to bring his energetic, entertaining, and informative Intergeneration Engagement keynotes, workshops, and training to your next conference, training or company function.