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Interaction Patterns für Online Shops

Interaction Patterns für Online Shops

          
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About the Book

Studienarbeit aus dem Jahr 2005 im Fachbereich Design (Industrie, Grafik, Mode), Note: 1,0, Hochschule der Medien Stuttgart, Sprache: Deutsch, Abstract: Die Zahl der Menschen, die Produkte über das Internet beziehen, steigt von Jahr zu Jahr kontinuierlich an. Im Vergleich zum Jahr 2000 hat sich genau diese Zahl um das fünffache erhöht. Auch die Umsätze, die durch das eCommerce in Deutschland getätigt werden, steuern 2005 auf einen neuen Umsatzrekord zu. Voraussichtlich werden bis Ende 2005 ungefähr 8,6 Milliarden Euro Umsatz erzielt. Online Shopping gehört also mittlerweile zum Alltag. Sowohl Verkäufer als auch Käufer dürften angesichts dieser Zahlen in Jubel ausbrechen. Doch der Schein trügt, denn Jakob Nielsen fand in einer Studie 2002 heraus, dass rund 50% der eCommerce Umsätze verschenkt werden, weil die Software zu wenig benutzerorientiert ist (vgl. Fraunhofer FIT, 2004). Diese Zahl belegt auch das Experiment von Jared Spool (2001, S. 8). Dieser brachte Personen, die Produkte benötigten, zu Online Shops, die genau diese Produkte anboten. Doch nur 30% der Einkaufsexpeditionen endeten mit einem Geschäftsabschluss, 70% blieben erfolglos, da sie mit einigen Hindernissen konfrontiert wurden. Diese Hindernisse betrafen vor allem eine ungenügende Benutzerfreundlichkeit, Usability, der Webseiten. Wenn Online Shops nicht ausreichend auf ihre Benutzer und ihre Bedürfnisse zugeschnitten sind, werden diese Benutzer diesem Shop den Rücken kehren und bestimmt nicht wieder kommen. Um solche Reaktionen zu vermeiden, müssen Online Shops so gestaltet sein, dass der Benutzer ihn intuitiv bedienen und somit auch Vertrauen aufbauen kann. [...] Diese Studienarbeit beschäftigt sich mit der Verwendung von Interaction Patterns, die heutzutage bei der Gestaltung von Online Shops immer mehr an Bedeutung gewinnen. Es wird mit Hilfe von Beispielen von Interaction Patterns gezeigt, wie ein erfolgreicher Online Shop aufgebaut werden kann. Außerdem werden Hintergründe, für die Notwendigkeit v


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Product Details
  • ISBN-13: 9783656525424
  • Publisher: Grin Publishing
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Spine Width: 4 mm
  • Width: 148 mm
  • ISBN-10: 3656525420
  • Publisher Date: 19 Nov 2013
  • Height: 210 mm
  • No of Pages: 68
  • Series Title: German
  • Weight: 100 gr


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