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inteligencia competitiva en la telefonía móvil venezolana

inteligencia competitiva en la telefonía móvil venezolana

          
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About the Book

El contenido de la información de una empresa puede constituir su ventaja competitiva fundamental, lo que la obliga a desarrollar métodos eficientes para adquirir, mantener y distribuir nueva información en medios cada vez más competidos. La Inteligencia Competitiva busca dar el sentido exacto a la información recabada, a fin de apoyar oportunamente las decisiones de los responsables del éxito comercial de la organización. Hoy, muchas compañías están diseñando sistemas formales de información de acuerdo a las necesidades de sus gerentes e incorporando áreas de Inteligencia Comercial, como se evidencia en las operadoras de telefonía móvil de Venezuela. Analizar la Inteligencia Competitiva en ese sector y, con base en los resultados, formular recomendaciones para favorecer su rol estratégico en las telefónicas fueron los objetivos de esta investigación. El estudio ayudará a los profesionales de inteligencia, marketing, docentes y ejecutivos a conocer no sólo la experiencia venezolana, sino también a aprovechar su potencial para impulsar la estrategia del negocio.


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Product Details
  • ISBN-13: 9783847364795
  • Publisher: Eae Editorial Academia Espanola
  • Publisher Imprint: Eae Editorial Academia Espanola
  • Height: 229 mm
  • No of Pages: 128
  • Series Title: Spanish
  • Weight: 199 gr
  • ISBN-10: 3847364790
  • Publisher Date: 05 Mar 2012
  • Binding: Paperback
  • Language: Spanish
  • Returnable: N
  • Spine Width: 8 mm
  • Width: 152 mm


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