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Integrative Verfahren zur Markenbewertung: Eine Betrachtung im Rahmen der Buy-Side Commercial Due Diligence aus Sicht einer Private Equity

Integrative Verfahren zur Markenbewertung: Eine Betrachtung im Rahmen der Buy-Side Commercial Due Diligence aus Sicht einer Private Equity

          
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About the Book

Neun Markenbewertungsunternehmen, eine fiktive Marke, identische Daten als Grundlage - das Ergebnis: neun unabhängig voneinander durchgeführte Markenbewertungen führen zu Markenwerten von 173 Mio. Euro bis 958 Mio. Euro, das ist ein Unterschied von 553 Prozent. Dieses Phänomen offenbart die Unüberschaubarkeit und Unglaubwürdigkeit der Verfahren und birgt Raum für Verwirrungen. Marken stellen einen der wichtigsten Vermögensgegenstände von Unternehmen dar.Der Anteil der Markenwertes am Gesamtunternehmenswert führender Unternehmen belief sich im Jahre 2005 auf 67 Prozent. Wie eine gängige Studie zeigt, sehen 70 Prozent der Unternehmen eine Markenbewertung als bedeutend an, 20 Prozent kennen die gängigsten Verfahren und nur zwei Prozent nutzen diese im Schnitt. Hier zeigt sich die Prägnanz des Themas Markenbewertung. Unsere Gesellschaft und Wirtschaft stehen am Anfang des 21. Jahrhunderts vor völlig neuen Herausforderungen. Der Wandel zu transkontinentalen, globalen und grenzenlosen Unternehmens-, Wettbewerbs-, Produktions- und Kommunikationssystemen lässt auch die Zahl der Mergers & Acquisitions (M&A) (national, international und grenzüberschreitend) zunehmend steigen. Damit einhergehend findet eine Globalisierung der Finanzmärkte sowie die Neuausrichtung der Kreditinstitute (Basel II) statt. Die Unternehmensfinanzierung steht vor einem Umbruch. Die größte Herausforderung für Unternehmen ist die Stärkung der Eigenkapitalausstattung - hier ergeben sich große Chancen für den Private Equity Markt. Eine der zentralen Aufgaben im Rahmen eines Akquisitionsprozesses ist es, einen adäquaten Kaufpreis zu ermitteln. Die hierfür benötigten Informationen werden in Form von Due Diligence Prüfungen bereitgestellt. Im Zuge der Zunahme von Fusionen, Übernahmen und Kapitalbeteiligungen steigt der Bedarf an Due Diligence Analysen im Rahmen der Prüfung von Unternehmen. Doch: "Deal making is glamorous, Due Diligence is not." Diese Ansicht unterstreicht das häufige Problem, dass Due Dilige
About the Author: Doreen Schröer, Diplom-Kauffrau (FH), Studium (2004 - 2008) der Internationalen Betriebswirtschaftslehre an der International School of Management (ISM) in Dortmund mit drei Auslandssemestern in Frankreich und den USA. Praxiserfahrung u.a. in den Bereichen Private Equity, Investment Banking, Top-Management Unternehmensberatung und Transaction Services. Derzeit tätig in einer Bank.


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Product Details
  • ISBN-13: 9783836672009
  • Publisher: Diplomica Verlag Gmbh
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Spine Width: 7 mm
  • Weight: 231 gr
  • ISBN-10: 3836672006
  • Publisher Date: 14 Jan 2009
  • Height: 254 mm
  • No of Pages: 126
  • Series Title: German
  • Sub Title: Eine Betrachtung im Rahmen der Buy-Side Commercial Due Diligence aus Sicht einer Private Equity
  • Width: 178 mm


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Integrative Verfahren zur Markenbewertung: Eine Betrachtung im Rahmen der Buy-Side Commercial Due Diligence aus Sicht einer Private Equity
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Integrative Verfahren zur Markenbewertung: Eine Betrachtung im Rahmen der Buy-Side Commercial Due Diligence aus Sicht einer Private Equity
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