How does marketing automation compare to disparate marketing and sales tools? How do you currently manage your sales and marketing campaigns? How long does it take to qualify, score, and assign prospects without a marketing automation system? How long does it take to analyze campaign data across all marketing channels without a marketing automation system? What is the expected development of the macro and micro environments regarding environmental concerns and demands?

Defining, designing, creating, and implementing a process to solve a challenge or meet an objective is the most valuable role... In EVERY group, company, organization and department.

Unless you are talking a one-time, single-use project, there should be a process. Whether that process is managed and implemented by humans, AI, or a combination of the two, it needs to be designed by someone with a complex enough perspective to ask the right questions. Someone capable of asking the right questions and step back and say, 'What are we really trying to accomplish here? And is there a different way to look at it?'

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All the tools you need to an in-depth Integrated Marketing Management Self-Assessment. Featuring 957 new and updated case-based questions, organized into seven core areas of process design, this Self-Assessment will help you identify areas in which Integrated Marketing Management improvements can be made.

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