Home > General > The Intangible Advantage: The Breakthrough Approach to Using Intellectual Assets to Drive Business Growth
25%
The Intangible Advantage: The Breakthrough Approach to Using Intellectual Assets to Drive Business Growth

The Intangible Advantage: The Breakthrough Approach to Using Intellectual Assets to Drive Business Growth

          
5
4
3
2
1

Out of Stock


Premium quality
Premium quality
Bookswagon upholds the quality by delivering untarnished books. Quality, services and satisfaction are everything for us!
Easy Return
Easy return
Not satisfied with this product! Keep it in original condition and packaging to avail easy return policy.
Certified product
Certified product
First impression is the last impression! Address the book’s certification page, ISBN, publisher’s name, copyright page and print quality.
Secure Checkout
Secure checkout
Security at its finest! Login, browse, purchase and pay, every step is safe and secured.
Money back guarantee
Money-back guarantee:
It’s all about customers! For any kind of bad experience with the product, get your actual amount back after returning the product.
On time delivery
On-time delivery
At your doorstep on time! Get this book delivered without any delay.
Notify me when this book is in stock
Add to Wishlist

About the Book

To the 21st century corporation, intellectual assets have become the most financially valuable resources. In their groundbreaking Intellectual Asset Strategy Initiative, Kline, Davis and Crawford present a new model for business growth that updates Michael Porters value chain beyond material resources. These intangible advantages, which comprise about 70% of the market value of all public companies, are for the first time treated in an equation that determines the economic value of customer problems and creates an infallible recipe for business growth.

The authors past accomplishments include:

    Helping General Electric turn its new 7FB gas turbine technology into an entirely new business model―leasing remote tuning hardware to customers and licensing the associated service procedures―creating $300 million in new revenue and an extended service franchise in the utility industry Working with a $500 million business unit at 3M focus on the R&D initiative that solved highest-value customer problems in the industry Showing a $300 million unit at Honeywell how to license essential outside technology to gain an edge over business competitors, reversing a dramatic decline in market share Developing a new strategy for Kodaks digital photo kiosk business by adding innovative services that satisfied end-user customers and generated more revenue at lower costs

With over 40 years of IP strategy and business experience between them, authors Davis and Crawford are unique consultants who work side-by-side with business units rather than operating indirectly from the senior management level. Understanding the value of IP is key to the future of major players in business, and The Intangible Advantage shows leading business thinkers how to harness the powerful potential first identified by Rembrandts in the Attic, maximizing profits and optimizing operations in previously unseen ways.

About the Author

Don Davis is a Managing Director and General Counsel of Commercial Strategy, LLC, an IP strategy consultancy with clients such as GE, Kodak, Honeywell, 3M, Procter & Gamble, and others. Dave Crawford is also a Managing Director at Commercial Strategy, LLC, with international experience in Europe and Asia. His work focuses on the combination of intellectual assets and business growth strategy. David Kline is a business consultant, journalist and author, the founder of Waterside Associates, a major Silicon Valley PR firm, and author of the Rembrandts in the Attic, a seminal work in the field of IP strategy.


Best Sellers



Product Details
  • ISBN-13: 9780230606531
  • Publisher: St. Martin's Press
  • Binding: Hardcover
  • Language: English
  • Width: 156 mm
  • ISBN-10: 0230606539
  • Publisher Date: 9 June 2020
  • Height: 235 mm
  • Weight: 0 gr

Related Categories

Similar Products

How would you rate your experience shopping for books on Bookswagon?

Add Photo
Add Photo

Customer Reviews

REVIEWS           
Click Here To Be The First to Review this Product
The Intangible Advantage: The Breakthrough Approach to Using Intellectual Assets to Drive Business Growth
St. Martin's Press -
The Intangible Advantage: The Breakthrough Approach to Using Intellectual Assets to Drive Business Growth
Writing guidlines
We want to publish your review, so please:
  • keep your review on the product. Review's that defame author's character will be rejected.
  • Keep your review focused on the product.
  • Avoid writing about customer service. contact us instead if you have issue requiring immediate attention.
  • Refrain from mentioning competitors or the specific price you paid for the product.
  • Do not include any personally identifiable information, such as full names.

The Intangible Advantage: The Breakthrough Approach to Using Intellectual Assets to Drive Business Growth

Required fields are marked with *

Review Title*
Review
    Add Photo Add up to 6 photos
    Would you recommend this product to a friend?
    Tag this Book
    Read more
    Does your review contain spoilers?
    What type of reader best describes you?
    I agree to the terms & conditions
    You may receive emails regarding this submission. Any emails will include the ability to opt-out of future communications.

    CUSTOMER RATINGS AND REVIEWS AND QUESTIONS AND ANSWERS TERMS OF USE

    These Terms of Use govern your conduct associated with the Customer Ratings and Reviews and/or Questions and Answers service offered by Bookswagon (the "CRR Service").


    By submitting any content to Bookswagon, you guarantee that:
    • You are the sole author and owner of the intellectual property rights in the content;
    • All "moral rights" that you may have in such content have been voluntarily waived by you;
    • All content that you post is accurate;
    • You are at least 13 years old;
    • Use of the content you supply does not violate these Terms of Use and will not cause injury to any person or entity.
    You further agree that you may not submit any content:
    • That is known by you to be false, inaccurate or misleading;
    • That infringes any third party's copyright, patent, trademark, trade secret or other proprietary rights or rights of publicity or privacy;
    • That violates any law, statute, ordinance or regulation (including, but not limited to, those governing, consumer protection, unfair competition, anti-discrimination or false advertising);
    • That is, or may reasonably be considered to be, defamatory, libelous, hateful, racially or religiously biased or offensive, unlawfully threatening or unlawfully harassing to any individual, partnership or corporation;
    • For which you were compensated or granted any consideration by any unapproved third party;
    • That includes any information that references other websites, addresses, email addresses, contact information or phone numbers;
    • That contains any computer viruses, worms or other potentially damaging computer programs or files.
    You agree to indemnify and hold Bookswagon (and its officers, directors, agents, subsidiaries, joint ventures, employees and third-party service providers, including but not limited to Bazaarvoice, Inc.), harmless from all claims, demands, and damages (actual and consequential) of every kind and nature, known and unknown including reasonable attorneys' fees, arising out of a breach of your representations and warranties set forth above, or your violation of any law or the rights of a third party.


    For any content that you submit, you grant Bookswagon a perpetual, irrevocable, royalty-free, transferable right and license to use, copy, modify, delete in its entirety, adapt, publish, translate, create derivative works from and/or sell, transfer, and/or distribute such content and/or incorporate such content into any form, medium or technology throughout the world without compensation to you. Additionally,  Bookswagon may transfer or share any personal information that you submit with its third-party service providers, including but not limited to Bazaarvoice, Inc. in accordance with  Privacy Policy


    All content that you submit may be used at Bookswagon's sole discretion. Bookswagon reserves the right to change, condense, withhold publication, remove or delete any content on Bookswagon's website that Bookswagon deems, in its sole discretion, to violate the content guidelines or any other provision of these Terms of Use.  Bookswagon does not guarantee that you will have any recourse through Bookswagon to edit or delete any content you have submitted. Ratings and written comments are generally posted within two to four business days. However, Bookswagon reserves the right to remove or to refuse to post any submission to the extent authorized by law. You acknowledge that you, not Bookswagon, are responsible for the contents of your submission. None of the content that you submit shall be subject to any obligation of confidence on the part of Bookswagon, its agents, subsidiaries, affiliates, partners or third party service providers (including but not limited to Bazaarvoice, Inc.)and their respective directors, officers and employees.

    Accept

    New Arrivals



    Inspired by your browsing history


    Your review has been submitted!

    You've already reviewed this product!