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Inszenierte Fachsprachlichkeit in der französischen Werbesprache. Formen und Funktionen am Beispiel "NUXE PARIS"

Inszenierte Fachsprachlichkeit in der französischen Werbesprache. Formen und Funktionen am Beispiel "NUXE PARIS"

          
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About the Book

Studienarbeit aus dem Jahr 2021 im Fachbereich Medien / Kommunikation - Fachkommunikation, Sprache, Note: 1,0, Johannes Gutenberg-Universität Mainz (Romanisches Seminar), Veranstaltung: Französische Fachkommunikation, Sprache: Deutsch, Abstract: Ziel der vorliegenden Arbeit ist es, die Verwendung fachsprachlicher Elemente in französischen Werbeanzeigen genauer zu analysieren und letztlich anhand von konkreten Beispielen der Kosmetikbranche aufzuzeigen, inwiefern hier vermeintliche Fachsprachlichkeit inszeniert und in den Köpfen der Rezipierenden sukzessive imaginiert wird. Die Arbeit ist in zwei Teile gegliedert, wobei sich der erste Teil den zugrunde liegenden theoretischen Ansätzen und übereinzelsprachlichen Forschungsperspektiven widmet. Nach einem kurzen Exkurs in die allgemeine Situation der Fachsprachenforschung in Frankreich sowie zum generellen Verhältnis zwischen Werbe- und Fachsprache, wird genauer auf die aktuellen Tendenzen der Werbesprache sowie auf die enge Verbindung zwischen Werbesprache und sprachlich-rhetorischen Gestaltungsmittel eingegangen. Im Anschluss werden konkrete linguistisch-textgebundene Erscheinungen dargelegt, deren Auftreten bzw. Kombination nicht zuletzt für die subtile Inszenierung von Fachsprachlichkeit in Werbekommunikaten dient. Im zweiten Teil der Arbeit, der eigenständigen empirischen Analyse, werden die im Theorieteil angesprochenen Strategien und Methoden zur Inszenierung von Fachsprachlichkeit anhand von konkreten Beispielen belegt. Hier wird sich bewusst auf nur eine Branche, nämlich die der Kosmetik, fokussiert, um mikrospezifische Unterschiede und Phänomene inszenierter Fachsprachlichkeit innerhalb einer Branche - bzw. noch kleiner gefasst innerhalb der Produktenreihe einer einzigen Kosmetikfirma zu analysieren. Die drei Produkte, die der empirischen Analyse unterliegen, sind Teil der online einsehbaren und uneingeschränkt zugänglichen Produktenpalette des Kosmetikunternehmens "NUXE Paris", einer weltweit agierende


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Product Details
  • ISBN-13: 9783346605313
  • Publisher: Bod Third Party Titles
  • Publisher Imprint: Grin Verlag
  • Height: 210 mm
  • No of Pages: 34
  • Spine Width: 2 mm
  • Width: 148 mm
  • ISBN-10: 3346605310
  • Publisher Date: 13 Feb 2022
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Weight: 59 gr


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Inszenierte Fachsprachlichkeit in der französischen Werbesprache. Formen und Funktionen am Beispiel "NUXE PARIS"
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