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Instrumente und Methoden aus der Unternehmensbewertung für das Innovationscontrolling: Grenzen, Möglichkeiten der Anwendung und neue Konzepte

Instrumente und Methoden aus der Unternehmensbewertung für das Innovationscontrolling: Grenzen, Möglichkeiten der Anwendung und neue Konzepte

          
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About the Book

Vor dem Hintergrund der anhaltenden Internationalisierung des Wettbewerbs, der Schnelllebigkeit der Märkte und zunehmender weltwirtschaftlicher Verflechtungen stehen Unternehmen vor stets wachsenden Herausforderungen. "Innovativ sein oder zurückfallen - so einfach lautet heute der Wettbewerbsimperativ für alle Unternehmen." Das Wissen darum, wie innovationsstark das eigene Unternehmen ist, bildet somit die Grundlage, um organisatorische oder strukturelle Schwachstellen zu erkennen und ein Klima der kontinuierlichen Verbesserung zu schaffen. Zwar existieren eine Vielzahl an Innovationsmesstechniken und -methoden, jedoch ist es bis heute weder Wissenschaft noch Praxis ausreichend gelungen, eine, das gesamte betriebliche Innovationssystem umfassende Messkonvention zur Bewertung der Innovationskraft einzuführen. Das zeigt unter anderem die hohe Unzufriedenheit von Unternehmen mit den bisherigen Innovationsinstrumenten. Es gibt daher noch immer Probleme im Rahmen von Innovationsvorhaben, die durch ein traditionelles Innovationscontrolling offensichtlich nicht gelöst werden können. Laut Ergebnissen einer Befragung von Wall-Street-Analysten hat "[...] die Bedeutung von Innovation für die Unternehmensbewertung in den letzten zehn Jahren stark zugenommen." Innovation ist demnach ein Schlüsselfaktor für die Börsenkapitalisierung geworden und Unternehmen, die sich an einer nachhaltigen Innovationsstrategie ausrichten, erhalten eine deutliche Innovationsprämie an der Börse. Dieser Umstand führt zu der Annahme, dass ein wissenschaftlicher Perspektivenwechsel zur Evaluation der Innovationskraft zu neuen Erkenntnissen für das Innovationscontrolling führen könnte und bildet die Grundlage dieser Arbeit. Joel Barker beschreibt dieses Vorgehen treffend wenn er sagt: "The first rule of innovation is to get outside your box or ecosystem. Leave the paradigm you know, and go to alternative paradigms. Go to places that have metaphorical similarities, but in fact are quite different. L
About the Author: Korbinian Burger, Diplom-Betriebswirt (FH), Studium der Betriebswirtschaftslehre an der Fachhochschule München, Studienschwerpunkte in den Bereichen Controlling und Rechnungswesen, Diplomandentätigkeit im Bereich der zentralen Forschung und Entwicklung bei der Siemens AG zum Thema Innovationsmanagement/Innovationscontrolling. Abschluss 2008 als Diplom-Betriebswirt (FH). Derzeit tätig als Produktmanager im Bereich "Automatisierungstechnik" bei der Panasonic Electric Works AG Europe.


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Product Details
  • ISBN-13: 9783836660129
  • Publisher: Diplomica Verlag Gmbh
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Spine Width: 6 mm
  • Weight: 199 gr
  • ISBN-10: 3836660121
  • Publisher Date: 03 Jul 2008
  • Height: 254 mm
  • No of Pages: 108
  • Series Title: German
  • Sub Title: Grenzen, Möglichkeiten der Anwendung und neue Konzepte
  • Width: 178 mm


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Instrumente und Methoden aus der Unternehmensbewertung für das Innovationscontrolling: Grenzen, Möglichkeiten der Anwendung und neue Konzepte
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Instrumente und Methoden aus der Unternehmensbewertung für das Innovationscontrolling: Grenzen, Möglichkeiten der Anwendung und neue Konzepte
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