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Instagram Rules: The Essential Guide to Building Brands, Business and Community

Instagram Rules: The Essential Guide to Building Brands, Business and Community

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About the Book

SALES & MARKETING BOOK OF THE YEAR, THE BUSINESS BOOK AWARDS 2021

'Essential for anyone wanting to take Instagram seriously.' - ALEX WOOD, FORBES

****************

Boost your business, grow an online community or promote a side-hustle with Instagram Rules.

Instagram is an essential tool for any business, and an estimated 60% of users discover new products via the platform. But how can you use it effectively? Social media expert Jodie Cook breaks it down into 125 bite-sized rules, making Instagram an easy and efficient method for expanding your venture.

Jodie takes you through the most important aspects of running a professional account - strategy, content, community, growth - and drills into the key concepts so that you can apply expert digital marketing knowledge to your profile, no matter the size.

  • Learn the dos and don'ts of post planning; developing a voice; identifying trends; driving a campaign; responding to engagement; and more.
  • Create a personalised Instagram strategy, whatever your business is.
  • Apply insight from interviews with successful users (from Ben & Jerry's and Papier, to freelancers and community groups) and Jodie's own experience working with international brands, celebrities and small businesses.
  • Read as a quick-fire reference or as a step-by-step guide or for effective, focused strategy.
Whether you're a complete novice, short on time or want to improve your engagement - Instagram Rules makes social media marketing straightforward and hassle-free for any small business or serious Instagram user.


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Product Details
  • ISBN-13: 9780711251762
  • Publisher: White Lion Publishing
  • Publisher Imprint: White Lion Publishing
  • Height: 201 mm
  • No of Pages: 256
  • Spine Width: 20 mm
  • Weight: 599 gr
  • ISBN-10: 0711251762
  • Publisher Date: 27 Oct 2020
  • Binding: Paperback
  • Language: English
  • Returnable: Y
  • Sub Title: The Essential Guide to Building Brands, Business and Community
  • Width: 147 mm


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