⚠ WARNING: Do not read this book if you don't care about your Instagram growth!
Instagram is undeniably one of the most important marketing channels around, and any marketer not yet using its full potential is missing out on something big. Whether you manage the marketing of a big corporation, a small business, or you're building your own personal brand, incorporating Instagram into your strategy is a must! Take a look at the following 6 points to see why.
#1 - Instagram is centred on storytellingTelling an interesting story is a great way to create an emotional connection with your audience. Sharing visual content is the best way to let your audience know what you're about and build a relationship with potential future customers and ambassadors.
#2 - Visual content is essential to your marketing strategyPhotos are the most engaging content on the Web, with visual posts producing 650% higher engagement than text-only. Using Instagram to test what resonates with your audience will help you develop your branding.
#3 - You can reach a LOT of people through InstagramWith over 700 million monthly users on the platform, Instagram offers businesses a huge potential audience. Instagram hashtags are the best way of getting your content out there and in front of the right people. You can also create targeted ads to reach even more potential customers if you're willing to set aside some budget.
#4 - It's the perfect opportunity to engage with your communityInstagram actually has the highest average engagement rate of all marketing channels. It even has a higher brand engagement rate, which shows the audience on Instagram is more open to branded content than they are on other platforms.
#5 - It's a goldmine of useful feedback and insights!Whether or not your brand is present on the platform, people will still use it to talk about your products and services. You can't (and shouldn't!) just ignore this feedback. It's essential to understand how customers perceive your brand.
#6 - It's great for keeping an eye on your competitorsYou might not use Instagram as a marketing channel yet but your competitors probably already do. Discover some best practices in your industry and define your own creative strategy.
#7 - This book will help you realize the full potential of InstagramBe prepared for a journey that will show you exactly how the Instagram algorithm works. Together we will understand your audience and find the type of content your audience is most likely to engage with, which will lead to more followers and more sales. At the end of this journey, you will have a strategy that you can use on a daily basis to do what matters most to reach your goals on Instagram.
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Julia Paulmichl
★★★★★
Wow! This book definitely helped me reach my goals on Instagram as an influencer. In the past I always used Instagram but never to actually grow my personal brand. When I started to use Instagram for my personal brand I struggled a lot to attract new followers. The strategies, tips and tools in this book allowed me to live my dream of being a full-time Instagram influencer. Thank you so much.: D
Mathew Jr Bauer
★★★★★
Christoph Amort is totally killing it with this new book about Instagram Marketing. Finally a book about Instagram with real valuable insights that ACTUALLY WORK!!
Christine Sappl
★★★★★
A book worth your time. It will definitely
