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Inspired Companies - Become A Company The World Will Get Behind

Inspired Companies - Become A Company The World Will Get Behind

          
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About the Book

インスパイアド・カンパニーズ:愛される企業となるために(日本語版)

ほとんどの企業が、混沌としたソーシャルメディア上での突然の攻撃に無防備だ。今やビジネスの舵を取るのは従来のビジネスリーダーだけではない。かつてないほど多くの人がその成功や失敗に影響を及ぼしている。あなたの会社の命運を瞬く間に左右する新しいCEO(消費者(Consumers)、 従業員(Employees)、アウトサイダー(Outsiders))を知ろう。本書は、彼らの支持を得るために必要不可欠なロードマップである。

ビジネス界は非難の的となっている。新しいCEOであるクラウド(Crowd)(本書では特に昨今のビジネスに多大な影響力をもつ一般の人々を意味する)が手にするのは、愛する企業を支援し、そうでない企業を葬り去ることのできる新たな影響力だ。進化し続けるデジタルツールと瞬時のコミュニケーションにより、彼らは驚くほどのスピードと影響力で、愛するに値する企業のあり方を追求するため協働するのだ。


企業の信用が失墜している昨今、クラウドの信頼を勝ち取り、維持し続けるためには、優れた広報やCSR、マーケティングだけでは不十分だ。企業の成功に必要不可欠なのは、確固たるパーパスやインスパイアド・アイディア、共有価値(Shared Values)である。企業は、これらを実践する上で、クラウドの信頼を得られるよう一貫した姿勢で連携する必要がある。最優先すべきクラウドが従業員だ。彼らの貢献なしに、他のクラウドとの関係に成功する可能性は極めて低い。


これを100パーセント上手く実践できている企業はいないが、他社よりもかなり秀でた企業が存在する。本書で著者のリサ・マッカランとエミリー・ブリューが示すのは、世界中の人々に信頼され、愛される企業となるための手引きだ。様々な企業の事例やストーリーを交えた本書を通して、読者は、新しいCEOのかつてない影響力に対して何がうまくいき、何がうまくいかないか、非常に興味深い洞察を得ることができるだろう。

著者について:リサ・マッカランは本書の共著者であり、インスパイアド・カンパニーズ社の創設者だ。


元ナイキ事業部長であるリサはパーパスやバリュー主導のビジネスを専門としており、顧客や従業員、その他多様なステークホルダーがかつてない影響力をもつ世界で、企業がどのように信頼や回復力(Resilience)を構築し、ブランドを差別化すべきかについて助言を提供している。講演者としても影響力をもち、国際的に著名な企業の経営幹部へのアドバイザーを務める他、世界経済フォーラムヤンググローバルリーダー、英国王立技芸協会フェロー、オーストラリアボンド大学非業務執行取締役としても活躍している。


リサはナイキでの長いキャリアにおいて、米国ならびにグローバルでコマーシャル部門やブランドリーダーを務め、長期戦略や消費者ポジショニング、事業改善などを専門としてきた。理事を務めたナイキ・ファンデーションでは、受賞に輝いた「ガール・エフェクト」や「デザイン・トゥー・ムーブ」の国際連携プロジェクトの立ち上げを指揮した経験をもつ。


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Product Details
  • ISBN-13: 9781636407395
  • Publisher: White Falcon Publishing Solutions Llp
  • Publisher Imprint: White Falcon Publishing
  • Height: 234 mm
  • No of Pages: 284
  • Spine Width: 20 mm
  • Width: 156 mm
  • ISBN-10: 1636407390
  • Publisher Date: 20 Feb 2023
  • Binding: Paperback
  • Language: Japanese
  • Returnable: Y
  • Weight: 403 gr


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