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Insight Swap!: Why a tech-driven strategy is evolving from old-school Content Marketing

Insight Swap!: Why a tech-driven strategy is evolving from old-school Content Marketing

          
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About the Book

You're a marketer. You engage in content marketing. And you're a little disappointed with the results. Help has arrived. Content marketing was quickly and widely adopted, almost like a fad, because it was more attuned to evolving buyer behavior than old-school marketing. Now content marketing is becoming old school, thanks to new technology that delivers more effective insights, shorter sales cycles, and better ROI. Marketers can now segment their prospects with actionable analytics created from user actions. Content marketing has been adopted internationally by B2B and B2C enterprises, but it's been disappointing when implemented without good analytics or a coherent strategy. This book offers a look at the new tech tools, and offers a four-part strategy to maximize your results. Branding thought leader Bob Killian packs Insight Swap! with practical but thought-provoking approaches to strategies and tactics, aided from time to time by illustrations of Lewis, the dinosaur marketer. Very old-school.
About the Author: Bob Killian - branding consultant, digital innovator, creative director, company namer - has been building better brands to make clients more visible, more differentiated, and more relevant. In 1987 he founded Killian Branding, a strategic agency that has worked with clients in every category, of every size, and on three continents. A student of Darwinian adaptation, Bob has written extensively on how modern brands must adapt and evolve in a period of radical change. Buyer decision-making and behavior in particular have deflated traditional marketing strategies and tactics, opening up new, mostly digital approaches to brand growth. Content marketing is one such development, and this book shows how that strategy can be taken to the next (evolved) level. His White Papers, featured on the agency's website (killianbranding.com) are taught in a dozen graduate schools of business. Bob read 5000 books before he wrote this one. He also co-authored a book on advertising and branding that he urges everyone not to buy. It is now obsolete, since it was published in a long-gone era. 2002


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Product Details
  • ISBN-13: 9781506163406
  • Publisher: Createspace Independent Publishing Platform
  • Publisher Imprint: Createspace Independent Publishing Platform
  • Height: 229 mm
  • No of Pages: 50
  • Series Title: English
  • Sub Title: Why a tech-driven strategy is evolving from old-school Content Marketing
  • Width: 152 mm
  • ISBN-10: 1506163408
  • Publisher Date: 08 Jan 2015
  • Binding: Paperback
  • Language: English
  • Returnable: N
  • Spine Width: 3 mm
  • Weight: 82 gr


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