The secret to any business success is this: word of mouth referrals. It is the most effective marketing method out there, yet the most difficult to achieve. This is because until now, there have been no easy to use tools available to harness it. In this book, renowned Small Business Mentor Patricia O'Sullivan lets you in on all the secrets involved in engineering positive word of mouth referrals - making your customers work for you. Patricia has identified 20 secrets to increasing - and improving - the number of word of mouth referrals that a local business can generate for itself. First, she gets back to basics and reminds us of the best, most simple way to get good word of mouth working for us. Then Patricia tells us all about Priming the Customer - getting them on the same page, getting us all to speak the same language! Then, she walks us through getting the actual referral, what sort of words to use, and shares lots of simple tips and tricks that she has developed in her many years working with entrepreneurs. Finally, the last couple of secrets are all about securing those successful referrals. Patricia is finally able to share with us her expertise on what can really make a big difference to your business's bottom line. 20 secrets, in one short book. More than that, she's funny, and so easy to read.
About the Author: By her own admission, Patricia is an uncomfortable person to be around. She is a rebel, a troublemaker, a round peg in a square hole - she sees things differently. She is not fond of rules and has no respect for the status quo. Patricia is a founder, a renowned serial innovator and entrepreneur with many years of senior management and business development experience under her belt. She has demonstrated many times, her ability to deliver high results on substantial projects both internationally and at home. In the early to mid 1990s she was a successful tech entrepreneur at home in Ireland. As founder and Managing Director, Patricia set-up Softworks Computing, secured venture capital and was recognised a Business Woman of the Year. The business is still going and employing around 50 people, although Patricia herself is no longer involved. Over the past 20 years Patricia has successfully held company and divisional management roles in large multi-nationals and indigenous software companies, whilst lecturing across the University circuit. Over the last decade she has provided intensive hands-on support to over 200 high potential entrepreneurs for which she has won many national and international awards. You can agree or disagree with her, love her or hate her, but you simply cannot ignore her - because she changes things. Patricia pushes people forward. She thinks she can change the world, and if anyone can, she will.