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The Innovator's Playbook

The Innovator's Playbook

          
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About the Book

Introducing a steady stream of fresh and innovative new products into the marketplace is the lifeblood of any organization. But all too often the development efforts create products that the market doesn't value, want, or need, resulting in a massive waste of time and money.

So how does a company take the risk out of innovation? The solution is in the "jobs-to-be-done" innovation theory pioneered by Clayton Christensen and others. This proven methodology frames innovation opportunities from the customer's perspective to create products and services that match the needs of the people who use it.

In The Innovator's Playbook, author Kevin B. McGourty provides an innovation framework that will allow you to streamline your discovery and vetting process to better identify problems that are worth solving. It will also provide you with the tools to transform initial concepts into solutions that customers truly want and value. This framework will allow you to achieve successful new product launches while simultaneously avoiding the frustrating waste associated with product failures.


About the Author:

Kevin B. McGourty is the president of iNPD Center, Inc., where he works with tech and B2B companies to achieve better results form their innovation and new product development efforts. He formerly served as VP of Product Planning and Strategy at Varitronic Systems. He is a certified new product development professional and is active in California's innovation and development community. He is the coauthor of Six Steps to the Future: How Mass Customization is Changing Our World.

Mr. McGourty lives in the Bay Area with his wife, Stephanie, and their two rescue dogs, Freddie and Ginger. He is also a partner in his family wine business, Sea Stone Cellars. He welcomes feedback and can be reached at kmcgourty@inpdcenter.com.


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Product Details
  • ISBN-13: 9781503387874
  • Publisher: Createspace Independent Publishing Platform
  • Publisher Imprint: Createspace Independent Publishing Platform
  • Height: 229 mm
  • No of Pages: 136
  • Series Title: English
  • Weight: 190 gr
  • ISBN-10: 1503387879
  • Publisher Date: 04 Mar 2015
  • Binding: Paperback
  • Language: English
  • Returnable: N
  • Spine Width: 7 mm
  • Width: 152 mm


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