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Innovative Strukturveränderungen als Chance und Herausforderung für Kreditgenossenschaften

Innovative Strukturveränderungen als Chance und Herausforderung für Kreditgenossenschaften

          
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About the Book

Inhaltsangabe: Einleitung: Die vergangenen Jahre haben die Situation im Bankenbereich entscheidend verändert und zu strukturellen Krisen im gesamten Finanzdienstleistungssektor geführt. Neue Marktteilnehmer und immer transparenter werdende Märkte sowie abnehmende Kundenloyalität haben die gesamte Wettbewerbssituation zusätzlich verschärft. Der Aufbau einer Innovationskultur und innovative Strukturveränderungen im Rahmen von Change-Management-Prozessen sind die zentralen Erfolgsfaktoren, um Primärbanken auch zukünftig auf einem erfolgreichen Weg zu halten. Ziel der Arbeit ist es, diese These, unter Fokussierung des kreditgenossenschaftlichen Sektors, fundiert zu begründen und mit Hilfe einer empirischen Erhebung zu verifizieren. Den Verfassern ist es dabei ein besonderes Interesse, Optimierungspotenziale sowohl im operativen Geschäft als auch in der strategischen Ausrichtung bis hin zur Mitgestaltung einer visionären Unternehmenskultur zu bestimmen, aus denen konkrete Empfehlungen für Kreditgenossenschaften abgeleitet werden können. Zu den Gewinnern werden diejenigen Banken gehören, die sich auf neue Situationen schneller einstellen als ihre Konkurrenten und Mitbewerber. Das Management von Kundenbeziehungen, die Implementierung eines langfristigen und funktionierenden Customer-Relationship-Management, das Management von Innovationen sowie die kontinuierliche Optimierung von Produkten, Prozessen, Management und Organisation werden langfristigen Erfolg garantieren und eine essenzielle Schlüsselposition zur Generierung von Wettbewerbsvorteilen einnehmen. Innovationen sind Ausgangspunkt einer erfolgreichen Geschäftstätigkeit und Basis eines funktionierenden Wirtschaftslebens. Nicht allein der innovative Gedanke als solcher steht im Mittelpunkt der Betrachtung, sondern die Frage, wie kann ich als Unternehmen das Potenzial meiner Mitarbeiter systematisch heben und effektiv in diesen Prozess mit einbauen, um gute Ideen nicht im organisatorischen Machtkampf zu verlieren.


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Product Details
  • ISBN-13: 9783838688534
  • Publisher: Diplom.de
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Spine Width: 8 mm
  • Width: 148 mm
  • ISBN-10: 3838688538
  • Publisher Date: 30 Jun 2005
  • Height: 210 mm
  • No of Pages: 128
  • Series Title: German
  • Weight: 177 gr


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