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Innovative Geschäftsmodelle der Online-Distribution: Dargestellt am Beispiel von Audio-Inhalten

Innovative Geschäftsmodelle der Online-Distribution: Dargestellt am Beispiel von Audio-Inhalten

          
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About the Book

Masterarbeit aus dem Jahr 2008 im Fachbereich Medien / Kommunikation - Multimedia, Internet, neue Technologien, Note: 3,0, FernUniversität Hagen (Fakultät für Wirtschaftswissenschaft / Hagener Institut für Managementstudien e.V.), Veranstaltung: Masterarbeit im weiterbildenden Masterstudiengang "Hagener Masterstudium Management", Sprache: Deutsch, Abstract: Das Internet bietet dem Konsumenten von Audio-Inhalten zahlreiche Plattformen zum Erwerb des Content in digitaler Form - aktuell handelt es sich weltweit um mehr als 500 Portale.6 Objekt der vorliegenden Arbeit sind die legalen, kostenpflichtigen oder kostenneutralen Angebote. Im Wesentlichen wird der Markt von wenigen Anbietern beherrscht, die innerhalb kürzester Zeit den erheblichen Gewinnrückgang der Labels hinsichtlich herkömmlicher Tonträger zumindest reduzieren konnten. Die Major Labels sind hinsichtlich sinkender CD-Verkäufe gefordert, die Entwicklung bisheriger Geschäftsmodelle voranzutreiben. Ihr Ziel muss eine Egalisierung und Überwindung der erlittenen Verluste sein. Die Weiterentwicklung der Portaldienstleistungen ist daher nicht nur notwendig im Wettbewerb, sondern ist von essenzieller Bedeutung für die Labels. Es stellt sich damit die Kernfrage, wie die Kapitalisierbarkeit von Audio-Inhalten innerhalb der Online-Distribution optimiert werden kann. Erste Beobachtungen deuten auf Lücken der Geschäftsmodelle momentan verfügbarer Plattformen hin, die mögliche Ansätze liefern können: - eingeschränkte Produktvarianz; - fehlende Ausnutzung von Preisstrategieoptionen; - eingeschränkte Nutzung technologischer Optionen; - mangelnde Kooperation mit Content-Lieferanten. Die folgende Arbeit nimmt eine strukturierte Analyse des Marktes anhand ausgewählter Portale vor. Die resultierende Profilmatrix zeigt wahrgenommene sowie nicht umgesetzte Optionen auf. Auf Basis letzterer werden innovative Geschäftsmodelle vorgestellt. Machbarkeits-, Erfolgs- und Gewinnprognosen sind aufgrund des zu begrenzenden Umfangs nicht T


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Product Details
  • ISBN-13: 9783640180172
  • Publisher: Grin Publishing
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Spine Width: 5 mm
  • Weight: 127 gr
  • ISBN-10: 3640180178
  • Publisher Date: 11 Nov 2008
  • Height: 210 mm
  • No of Pages: 88
  • Series Title: German
  • Sub Title: Dargestellt am Beispiel von Audio-Inhalten
  • Width: 148 mm


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