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Innovationsprozess in der Pharmaindustrie: Eine empirische Analyse des Zusammenhangs zwischen dem Innovationserfolg und der Diversität in der Projektlandschaft

Innovationsprozess in der Pharmaindustrie: Eine empirische Analyse des Zusammenhangs zwischen dem Innovationserfolg und der Diversität in der Projektlandschaft

          
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About the Book

Bachelorarbeit aus dem Jahr 2013 im Fachbereich BWL - Unternehmensführung, Management, Organisation, Note: 1,0, Philipps-Universität Marburg, Sprache: Deutsch, Abstract: In der vorliegenden Arbeit wird in Kapitel 2 zunächst der Begriff technologische Diversifikation definiert und die grundsätzlichen Systematisierungsmöglichkeiten der Diversifikation geschildert. Das Kapitel 3 "Pharmaindustrie" beginnt mit einem Überblick über die aktuelle Situation in der Branche mit einem Schwerpunkt auf dem Innovationsverhalten, welches anhand von Zahlen und Fakten dargestellt wird. In Abschnitt 3.1 werden die Herausforderungen der technologischen Diversifikation aufgezeigt und dabei wird auf Risiken und Unsicherheiten eingegangen. Die folgenden Abschnitte 3.2.1 und 3.2.2 beinhalten schwerpunktmäßig die aktuellen Trends der Pharmaindustrie. Dargestellt werden der Paradigmenwechsel mit der Abkehr von Blockbustern und die gesellschaftlichen Trends. Das Kapitel wird abgeschlossen mit der Darstellung des Innovationsprozesses anhand des Phasenmodells, beginnend mit der Forschung bis zur Markteinführung neuer Medikamente. Das Kapitel 4 "Empirie" beschäftigt sich mit der empirischen Analyse der Pharmaprojektdaten. In Abschnitt 4.1 wird das Pharmaunternehmen Sanofi, dessen Projektdaten für die empirische Analyse verwendet werden, näher vorgestellt. In diesem Kapitel wird die Geschichte des Unternehmens kurz zusammenfassend dargestellt, anschließend auf aktuelle Unternehmensveränderungen und Kennzahlen eingegangen. Die folgenden Abschnitte fokussieren sich auf die empirische Arbeit. Einführend werden die zugrunde liegenden Daten vorgestellt und erläutert. Darauffolgend werden anhand der theoretischen Grundlagen aus den Kapiteln 2 und 3 Untersuchungsfragen ausgearbeitet, welche sich auf das Thema Abbruch fokussieren. In Kapitel 4.4 "Empirische Auswertung" werden die Untersuchungsfragen operationalisiert und die Ergebnisse der Analysen mit Hilfe von Diagrammen dargestellt, beschrieben und in


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Product Details
  • ISBN-13: 9783656543213
  • Publisher: Grin Verlag
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Spine Width: 3 mm
  • Weight: 82 gr
  • ISBN-10: 3656543216
  • Publisher Date: 25 Nov 2013
  • Height: 210 mm
  • No of Pages: 52
  • Series Title: German
  • Sub Title: Eine empirische Analyse des Zusammenhangs zwischen dem Innovationserfolg und der Diversität in der Projektlandschaft
  • Width: 148 mm


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Innovationsprozess in der Pharmaindustrie: Eine empirische Analyse des Zusammenhangs zwischen dem Innovationserfolg und der Diversität in der Projektlandschaft
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Innovationsprozess in der Pharmaindustrie: Eine empirische Analyse des Zusammenhangs zwischen dem Innovationserfolg und der Diversität in der Projektlandschaft
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