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Innovationsportfolio: Produktstrategien für eine nachhaltige Unternehmensentwicklung: Kombination unterschiedlicher Innovationsstrategien zur ausgeglichenen Streuung von

Innovationsportfolio: Produktstrategien für eine nachhaltige Unternehmensentwicklung: Kombination unterschiedlicher Innovationsstrategien zur ausgeglichenen Streuung von

          
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About the Book

Innovation ist zu einem der wichtigsten Schlagworte in der heutigen Geschäftswelt geworden. Doch viele Unternehmen tun sich mit der Entwicklung von radikalen Innovationen schwer, da sie sich vor zu hohen Kosten, unkalkulierbaren Risiken und langen Entwicklungszeiträumen fürchten. Deshalb greifen sie meist auf inkrementelle Produktverbesserungen und-änderungen zurück, verlieren dadurch aber vor allem an Innovationskraft und Wettbewerbsfähigkeit. Der Autor hat sich dieser Problematik angenommen und das Werkzeug des Innovationsportfolios zur Aussteuerung und Harmonisierung von Innovationsprojekten entwickelt: Er postuliert einen Ansatz, in dem Risiken, Aufwand und Zeit von radikalen und inkrementellen Innovationen in Einklang gebracht werden müssen um wettbewerbsfähig zu bleiben und illustriert dies an zahlreichen Positiv- wie Negativbeispielen aus dem Wirtschaftssektor. Weiterhin bietet er in Form der Visualisierung des Innovationsportfolios eine Möglichkeit zur besseren Kommunikation von Strategie- und Innovationsentscheidungen zwischen den Projektbeteiligten an, mit Verbindung zu den Kernkompetenzen, der Gesamtstrategie und Vision des Unternehmens.
About the Author: Martin Grützner, B.A., geboren 1986 in Köln, studierte an der Fachhochschule Südwestfalen in Soest den Studiengang Designmanagement und Projektmanagement. Schon früh setzte er dabei seinen Schwerpunkt auf die Unternehmens- und Innovationsentwicklung. Praktische Erfahrungen sammelte er in Praktika und Werkstudententätigkeiten in Konzernen, mittelständischen Unternehmen und Startups. Gegenwärtig studiert er an der Bergischen Universität Wuppertal den Masterstudiengang Strategic Innovation in Products and Services.


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Product Details
  • ISBN-13: 9783959351782
  • Publisher: Disserta Verlag
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Spine Width: 7 mm
  • Weight: 172 gr
  • ISBN-10: 395935178X
  • Publisher Date: 24 Sep 2015
  • Height: 210 mm
  • No of Pages: 134
  • Series Title: German
  • Sub Title: Produktstrategien für eine nachhaltige Unternehmensentwicklung: Kombination unterschiedlicher Innovationsstrategien zur ausgeglichenen Streuung von
  • Width: 148 mm


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Innovationsportfolio: Produktstrategien für eine nachhaltige Unternehmensentwicklung: Kombination unterschiedlicher Innovationsstrategien zur ausgeglichenen Streuung von
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Innovationsportfolio: Produktstrategien für eine nachhaltige Unternehmensentwicklung: Kombination unterschiedlicher Innovationsstrategien zur ausgeglichenen Streuung von
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