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Innovationsmanagement im Bereich der Medien

Innovationsmanagement im Bereich der Medien

          
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About the Book

Bachelorarbeit aus dem Jahr 2007 im Fachbereich Medien / Kommunikation - Massenmedien allgemein, Note: 2,0, Hochschule RheinMain, Sprache: Deutsch, Abstract: "Heute ist Innovation in aller Munde, aber noch lange nicht in allen Köpfen". Viele Unternehmen in den unterschiedlichsten Branchen stellen sich die Frage, wie sie ihre Position im stetig wachsenden Wettbewerb in Zukunft behaupten oder verbessern können. Als ein wesentlicher Erfolgsfaktor für die Differenzierung eines Unternehmens gegenüber der Konkurrenz im Markt wird die Fähigkeit zur Innovationshervorbringung angesehen. Innovationen werden vom Management nicht mehr als zufälliges Unternehmensglück, sondern als einen aktiv zu beeinflussenden Hebel der Unternehmensentwicklung angesehen. Die Arbeit befasst sich mit den theoretischen Grundlagen des Innovationsmanagements und transferiert diese auf den Bereich der Medien mit Schwerpunkt Fernsehen, welcher sich bislang mit der Einführung neuer Produktideen schwer getan hat. Für diese Branche werden konkrete Lösungsangebote aufgezeigt.


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Product Details
  • ISBN-13: 9783638839433
  • Publisher: Grin Publishing
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Spine Width: 4 mm
  • Width: 148 mm
  • ISBN-10: 3638839435
  • Publisher Date: 30 Oct 2007
  • Height: 210 mm
  • No of Pages: 72
  • Series Title: German
  • Weight: 104 gr


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