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Innovation und Change: Management-Ansätze für Messeveranstalter

Innovation und Change: Management-Ansätze für Messeveranstalter

          
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About the Book

Messeveranstalter sind, wie andere Unternehmen, ohne Neuerungen und Veränderungen nicht langfristig marktfähig. Eher Initiator von Innovation, eher Treiber von Change ist dabei ein Erfolgsfaktor. Dynamische Märkte zwingen zu einem dynamischen Verhalten - weshalb immer wieder neue Ansätze im Management erforderlich sind: - Business Development: Mit welchem Standard-Instrumentarium kann eine Machbarkeitsstudie zur Beurteilung einer neuen Messe-Idee erstellt werden? - Messe-Organisation: Welche positiven Effekte kann die aus der Digitalwirtschaft stammende Scrum-Methode generieren? - Virtuelle Messen: Wo und wie müssen wir uns den Veränderungen durch virtuelle und hybride Veranstaltungsformate stellen? - Onboarding: Wie können temporäre Mitarbeiter für Großveranstaltungen optimal integriert und eingearbeitet werden? - Nachhaltige Messen: Welche Ansätze gibt es, um Nachhaltigkeit sowohl in einem Messe-Konzepte als auch in der Unternehmens-Kommunikation zu realisieren? Diesen Fragen gingen fünf junge Akademiker in ihren Bachelor-Arbeiten nach, recherchierten relevante Modelle und Theorien, stellten Hypothesen auf und entwarfen Lösungsansätze. In aufbereiteter und gekürzter Form steht dieses Wissen nun im 2. Band der "Studienreihe Messemanagement" für Praktiker der Veranstaltungswirtschaft, Lehrende, Studierende und andere Interessierte zur Verfügung. Eine Einführung durch den Herausgeber sowie umfassende Literaturhinweise ergänzen die Beiträge.


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Product Details
  • ISBN-13: 9783946589044
  • Publisher: Wfa Medien Verlag
  • Publisher Imprint: Wfa Medien Verlag
  • Height: 229 mm
  • No of Pages: 232
  • Series Title: German
  • Sub Title: Management-Ansätze für Messeveranstalter
  • Width: 152 mm
  • ISBN-10: 3946589049
  • Publisher Date: 31 May 2016
  • Binding: Hardback
  • Language: German
  • Returnable: N
  • Spine Width: 14 mm
  • Weight: 480 gr


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