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Innovation Interaktive Wertschöpfung: Herausforderungen für Organisation und Personal und Maßnahmen zur Überwindung von Problemen im Innovationsprozess

Innovation Interaktive Wertschöpfung: Herausforderungen für Organisation und Personal und Maßnahmen zur Überwindung von Problemen im Innovationsprozess

          
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About the Book

Studienarbeit aus dem Jahr 2012 im Fachbereich BWL - Personal und Organisation, Note: 1,7, Hochschule der Medien Stuttgart, Sprache: Deutsch, Abstract: Interaktive Medien, interaktive Sprachreisen, interaktive Werbung, interaktive PDF. Der Suchmaschinenanbieter Google liefert für das Adjektiv "interaktiv" in 0,1 Sekun-den über 29 Millionen Treffer. Ob Modewort oder Unwort, Interaktivität prägt den Alltag der Web 2.0-Gesellschaft. Dem Einzelnen genügt es nicht mehr passiver Empfänger zu sein. Man möchte sich mit seinem Umfeld austauschen, interagieren und seinen Alltag aktiv gestalten. Auf dieser Grundlage sind interaktive, erwerbswirtschaftliche Geschäftsmodelle ent-standen. So wird das Internet-Videoportal Youtube Schätzungen zufolge im Jahr 2012 rund 1,7 Milliarden US-Dollar Umsatz erzielen. "Wer sich nicht nach dem Markt richtet, wird vom Markt bestraft" hat Nationalöko-nom und Soziologe Wilhelm Röpke bereits Mitte des 20. Jahrhunderts erkannt. Tra-ditionelle "Offlineunternehmen" wollen die positiven Entwicklungen von interaktiven Systemen selbstverständlich nicht nur als Zaungäste verfolgen, sondern ebenfalls davon profitieren. Deshalb passen sie ihre Wertschöpfungssysteme zunehmend diesem Trend an....


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Product Details
  • ISBN-13: 9783656525547
  • Publisher: Grin Verlag
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Spine Width: 3 mm
  • Width: 148 mm
  • ISBN-10: 3656525544
  • Publisher Date: 12 Nov 2013
  • Height: 210 mm
  • No of Pages: 40
  • Series Title: German
  • Weight: 68 gr


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Innovation Interaktive Wertschöpfung: Herausforderungen für Organisation und Personal und Maßnahmen zur Überwindung von Problemen im Innovationsprozess
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