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Innovation E-Food. Chancen und Risiken für den Lebensmitteleinzelhandel

Innovation E-Food. Chancen und Risiken für den Lebensmitteleinzelhandel

          
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About the Book

Bachelorarbeit aus dem Jahr 2017 im Fachbereich BWL - Offline-Marketing und Online-Marketing, Note: 1,3, Philipps-Universität Marburg, Sprache: Deutsch, Abstract: Die Zielsetzung dieser Arbeit besteht darin, Chancen und Risiken zu untersuchen, die sich aus E-Food für den Lebensmitteleinzelhandel ergeben. Hierzu findet eine Differenzierung der jeweiligen Chancen und Risiken für traditionelle Lebensmitteleinzelhändler und neue Online-Pure-Playern statt. Unter traditionellen Händlern sind klassische, stationäre Lebensmitteleinzelhändler zu verstehen, die einen digitalen Vertriebskanal hinzufügen und somit zu E-Food-Anbietern werden. Mit neuen E-Food-Anbietern oder Online-Pure-Playern sind dagegen Lebensmittelanbieter gemeint, die Waren ausschließlich über das Internet vertreiben. Dabei liegt das Hauptaugenmerk auf Vollsortimentern und somit Anbietern, die im Umfang der angebotenen Waren mit klassischen Lebensmitteleinzelhändlern konkurrieren können. Der Umsatz im Online-Handel wächst in Deutschland seit 2012 mit knapp zehn Milliarden Euro pro Jahr. Hier hinter stecken Kunden vieler Produktgruppen, die die einfache Onlinebestellung via Amazon oder Zalando der Fahrt zum nächst-gelegenen stationären Händler vorziehen. Der Lebensmittelanteil lag 2015 noch unter einem Prozent und stellt somit noch einen Nischenmarkt dar. Seit der Jahrtausendwende versuchen sich Lebensmitteleinzelhändler auf dem deutschen Onlinemarkt zu etablieren, trotz des langen Zeitraumes ist dies bisher nicht mit durchschlagendem Erfolg gelungen. Dennoch: Die Lebensmittelnach-frage über das Internet steigt kontinuierlich. So werden dem Lebensmittelmarkt im Internet enorme Wachstumspotenziale vorausgesagt. Diese Aussichten machen ihn für viele Lebensmitteleinzelhändler besonders attraktiv.


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Product Details
  • ISBN-13: 9783668513693
  • Publisher: Grin Verlag
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Weight: 82 gr
  • ISBN-10: 3668513694
  • Publisher Date: 11 Sep 2017
  • Height: 210 mm
  • No of Pages: 52
  • Spine Width: 3 mm
  • Width: 148 mm


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Innovation E-Food. Chancen und Risiken für den Lebensmitteleinzelhandel
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