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Ingenio Y Pasión: Silvia Leal Y Jorge Urrea Revelan Su Eficaz Metodologã-A Para Triunfar Potenciando El Comportamiento Innovador En La Empresa

Ingenio Y Pasión: Silvia Leal Y Jorge Urrea Revelan Su Eficaz Metodologã-A Para Triunfar Potenciando El Comportamiento Innovador En La Empresa

          
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About the Book

En un mundo en el que el éxito es cada vez más fugaz, las organizaciones y las personas que aspiran a triunfar necesitan incorporar la innovación como parte de su estilo de vida. Sin embargo, ¿cómo se puede fomentar el comportamiento innovador? Ingenio y pasión proporciona una eficaz metodología y una herramienta indispensable para que emprendedores, directivos y responsables de equipos que necesiten inventar y reinventarse encuentren el impulso transformador en su propia fuerza motriz. Para ello aporta herramientas de diagnóstico, directrices de aplicación y lecciones aprendidas por cientos de empresas y profesionales que han triunfado o fracasado en el intento. Gracias a ellas, muestra cómo gestionar con eficacia tres dimensiones esenciales: personas, organización y motivación, contemplando en todo momento las diferencias de género. Esta eficaz metodología, de la que se han hecho eco publicaciones internacionales como Forbes, permite abordar la innovación de una manera rigurosa y práctica, logrando que empresas y profesionales crezcan a pesar de las turbulencias, construyendo las condiciones que garanticen, más allá de la supervivencia, una buena dosis de éxito.
About the Author: Silvia Leal Martín is a doctor and an expert in New Technologies and Innovations. She has occupied positions of influence in the business and academic worlds. She is the academic director of Innovation and Technology programs of the IE Business School, a board member of COINET, and an adviser to the European Commission for Agenda Digital and e-Skills. She is a researcher, consultant and lecturer.


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Product Details
  • ISBN-13: 9788483568187
  • Publisher: LID Editorial
  • Publisher Imprint: Lid Editorial
  • Depth: 19
  • Language: Spanish
  • Returnable: Y
  • Spine Width: 18 mm
  • Width: 152 mm
  • ISBN-10: 8483568187
  • Publisher Date: 01 Jan 2015
  • Binding: Paperback
  • Height: 226 mm
  • No of Pages: 232
  • Series Title: Acción Empresarial
  • Weight: 317 gr


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