About the Book

This edition has been adapted for Indian learners. Learners appreciate application of concepts in global as well as local context. Local context has been factored through localized cases, exercises and examples in both private and public domain. The extent of adaptation has been balanced to retain its global flavor. It follows the tradition of the previous editions by incorporating emerging trends in Mobile Computing and Commerce, IT Virtualization, Social Media, Cloud Computing and Management and Analysis of Big Data along with advances in more established areas of Information Technology.

·Digital Technology for Revenue Growth, Profitability and Innovation
·Reaching, Engaging, and Retaining Consumers
·Operational and Strategic Systems and Technology
·Operational and Strategic Information Systems

About the Author

Om Prakash Wali is a faculty and head, Centre for International Trade in Technology, Indian Institute of Foreign Trade (IIFT), New Delhi. He is with IIFT since 2001. He has written a number of research articles, reports, book reviews and conference papers, and has also published a number of case studies in leading National dailies such as The Financial Express.

Table of Contents:
Preface Acknowledgement Part 1 Digital Technology for Revenue Growth, Profitability and Innovation 1 Digital Technology Creates New Levers for Growth and Improved Performance Case 1.1, Opening Case: China’s Digitization Expands Business Opportunities and GDP 1.1 Digital Technology Transforming How Business Is Done 1.2 Business Process Management 1.3 Competitive Advantage and SWOT Analysis 1.4 Enterprise Technology Trends 1.5 IT Expertise Adds Value to Your Career Case 1.2, Business Case: Pei Wei Asian Diner Deploys Mobile and Social Channels Case 1.3, Video Case: London’s PIE Mapping Grows to Global Scale with Cloud Services 2 Data Governance, IT Architecture and Cloud Strategies Case 2.1, Opening Case: Grupo Fármacos Builds Business Capabilities 2.1 Data Governance Strategy 2.2 Enterprise IT Architecture 2.3 Information and Decision Support Systems 2.4 Data Centers and Cloud Computing 2.5 Cloud Services Delivery Models Case 2.2, Business Case: BMW Becomes More Competitive with Private and Hybrid Clouds Case 2.3, Video Case: Cloud Computing: Three Case Studies 3 Data Management, Big Data, and Business Intelligence Case 3.1, Opening Case: Asia Capital Reinsurance Leverages Data Analytics Platforms 3.1 Database Management Systems 3.2 Big Data and Analytics 3.3 Data and Text Mining 3.4 Business Intelligence Case 3.2, Business Case: How the World’s Largest Beverage Company Competes Case 3.3, Video Case: Hertz Dominates Global Car Rental Market 4 Digital Networks and the Triple Bottom Line Case 4.1, Opening Case: “One Sony” Strategy Simplifies Global Collaboration 4.1 Data Networks and API 4.2 Wireless and Mobile Infrastructure 4.3 Messaging and Collaboration Technology 4.4 Sustainability and the Triple Bottom Line Case 4.2, Business Case: Customizable Web and Mobile Business Apps Case 4.3, Video Case: Popcart Technology Takes Consumers from Inspiration to Preparation 5 Cybersecurity, Risk Management, and Financial Crime Case 5.1, Opening Case: Nearly 40% of South Korea Hacked in Insider Data Theft 5.1 Data Breaches and Cybersecurity Challenges 5.2 IT Risk Management 5.3 Mobile, App, and Cloud Security Challenges 5.4 Financial Crime and Fraud Defenses Case 5.2, Business Case: LinkedIn Hack: Lessons Learned and Hidden Dangers Case 5.3, Video Case: Targeted Botnets Part 2 Reaching, Engaging, and Retaining Consumers 6 Internet Technologies and Search Strategies Case 6.1, Opening Case: Nike Golf Drives Web Traffic with Search Engine Optimization 6.1 Search Technology 6.2 Organic Search and Search Engine Optimization 6.3 Paid Search Strategies and Metrics 6.4 Semantic Web and Search 6.5 Recommendation Engines Case 6.2, Business Case: Baidu and Qihoo SEO—Optimising for Chinese Customers Case 6.3, Video Case: Learning Power Search 7 Social Media Strategies and Metrics Case 7.1, Opening Case: How ASOS Manages Its Social Channels 7.1 Social Media Strategies and Communities 7.2 Social Communities and Engagement 7.3 Social Monitoring, Metrics, and Analytics 7.4 Social Media Failures and Lessons Learned Case 7.2, Nonprofit Case: L&L Society of Canada Social Marketing Strategy Case 7.3, Video Case: Rise of Social Networks at Deutsche Bank 8 Retail, Mobile and E-Commerce Case 8.1, Opening Case: Louis Vuitton Mobile Commerce Strategy 8.1 Retail Channels 8.2 B2C E-Commerce 8.3 B2B E-Commerce and E-Procurement 8.4 Mobile Commerce and Transactions Case 8.2, Business Case: Hot Mobile App WeChat Revives QR Codes Case 8.3, Video Case: Mobile Visual Search Technology Part 3 Operational and Strategic Systems and Technology 9 Tactical and Operational Support Systems Case 9.1, Opening Case: Ducati Redesigns Its Operations 9.1 Business Challenges 9.2 Manufacturing, Production, and Transportation Management Systems 9.3 Sales and Marketing Systems 9.4 Accounting and Finance Systems 9.5 Human Resource Systems and Ethics Case 9.2, Business Case: HSBC Fights Fraud in Split Second Decisions Case 9.3, Video Case: United Rentals Optimizes Its Workforce with Human Capital Management 10 Strategic Enterprise Systems Case 10.1, Opening Case: 3D Printing 10.1 Enterprise Systems 10.2 Enterprise Social Platforms 10.3 Enterprise Resource Planning Systems 10.4 Supply Chain Management Systems 10.5 Customer Relationship Management Systems Case 10.2, Business Case: SAP Implementation Fail Case 10.3, Video Case: Conversations in the Cloud with 4.8 Billion Consumers Part 4 Operational and Strategic Information Systems 11 Data Visualization and Geographic Systems Case 11.1, Opening Case: Global 500 and Agencies Visualize with StatSilk 11.1 Data Visualization 11.2 Enterprise Data Mashups 11.3 Digital Dashboards 11.4 Geographic Information Systems Case 11.2, Visualization Case: Are You Ready for Football? Case 11.3, Video Case: The Beauty of Data Visualization 12 IT Strategy and Balanced Scorecard Case 12.1, Opening Case: Superior Performance with Balanced Scorecard 12.1 IT Strategies 12.2 IT–Business Alignment 12.3 Balanced Scorecard Method 12.4 Cloud and Vendor Strategies Case 12.2, Business Case: British-Swedish Biopharmaceutical Ends $1.4 Billion Outsourcing Contract Case 12.3, Data Analysis: Third-Party versus Company-Owned Offshoring 13 Project Management and SDLC Case 13.1, Opening Case: Keeping Your Project on Track, Knowing When It Is Doomed 13.1 Project Management and Project Portfolios 13.2 Project Stages: Planning, Execution, and Budgeting 13.3 Project Stages: Monitoring, Control, and Closing 13.4 System Development Life Cycle Case 13.2, Business Case: Steve Jobs’ Project Management Style Case 13.3, Demo Case: Mavenlink Project Management Software Glossary Organizational Index Name Index Subject Index