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Information Technology Economic Influence

Information Technology Economic Influence

          
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About the Book

⦁The Mobile Internet Ecosystem - Connected World: Growth of the Global Mobile Internet EconomyThe economics and nature of competition vary considerably within layers of the stack. The app market, for example, is international in scope, but a significant portion comprises apps that are entirely local in nature (for such reasons as language and culture). There are several big, global names in content (music and video, for example), but also some strong national and regional players-as well as millions of users. (Dailymotion.com, a French video website, has 20 million unique visitors who generate 2.5 billion video views each month.) M-commerce has both big international names (Amazon and eBay are two) and strong local and regional flavors (such as Alibaba in China and Flipkart in India), thanks to differing consumer tastes and supply chain considerations. Traditional retailers are rapidly blurring the lines between digital and brick-and-mortar commerce, adding further complexity to the mobile stack. The enablement platforms layer consists of services such as ad placement, billing and payments, identity verification, and publishing tools; it involves global companies like SAP, Spring Wireless, IBM, and Woodwing. Likewise, device manufacturers tend to be global businesses, with a wide range of companies (Samsung, Apple, Lenovo, Huawei) competing across countries and regions. For legacy and regulatory reasons, the service providers-telcos-are primarily national or multilocal companies. Some are developing regional strength-four carriers are active across multiple European countries, for examp Thus, the center layer of the mobile stack is occupied by the operating systems that make smartphones smart, and that enable the convergence of computing power and portability in tablets and turn wearables into something much more than a wristwatch or an article of clothing. This layer is particularly dynamic and fast changing. Understanding distinctions among the major operating systems, each of which has its own goals, strategies, and impact, is essential to grasping how the mobile Internet industry works


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Product Details
  • ISBN-13: 9781673066999
  • Publisher: Independently Published
  • Publisher Imprint: Independently Published
  • Height: 254 mm
  • No of Pages: 242
  • Series Title: Economic Measurement to Consumer Behaviors
  • Weight: 485 gr
  • ISBN-10: 1673066992
  • Publisher Date: 08 Dec 2019
  • Binding: Paperback
  • Language: English
  • Returnable: N
  • Spine Width: 13 mm
  • Width: 203 mm


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