The international university education competition, among the most competitive areas of colleges and universities increasingly across the globe is the international/foreign student market. The U.S., Britain, Australia and other English speaking countries are competing for largely the same students and some warn that the number of courses available to international students in these countries will outstrip the number of students on the education market. So, the combination of increased mobility of students and the lower number of first time applicants at universities in English speaking countries has created pressures to compete for international students. In addition, any country also needs have good marketing and recruitment strategy for graduate students. It aims to attract international students. For example, some institutions have elected to hire companies, such as the Pearson employment firm's progression and "website gives students most likely exam clients admission and " pathway information on universities that partner with Pearson.The U.S. has been particularly success in its recruitment of international students, particularly Chinese students. To achieve Chinese student to choose U.S. institutions have had to change their strategies for recruitment, such as maintaining a presence at conferences and job fairs overseas offering generous financial aid packages to international students as well as improving social media outreach effort. Some university students who are adult learners. Outside of international student recruitment trends in higher education indicate that another key audience for enrollment is adult and non traditional learners. In the United States, the number of adult learners returning to higher education. So, the student individual age will be increased to 25 age and over and this pattern is expected to continues. The reason is possible that some adult students who are working and who feel whose employers need them to raise knowledge to achieve the educational acceptance level to feel who has effort to do the job. It will predict that the percentage of enrollments for students 25 age and older will increase by 20% over 2010 year. So, it will be global education trend, the adult student target segment will increase in global education market. However, recruiting those adult students will encounter an unmet demand and growing market segment for both countries and who required recruitment strategies that speak directly to this demographic. When some of the employment methods are the same as recruiting traditional students, e.g. quality, communication methods, effective websites, using social media etc. other trends are noticeable in how institutions make their programs more attractive to adult learners. zone of the most common course design to highly flexible programs that can meet the needs of working adult learners, including expanding offering in the part and evening course different adult student segment needs and to satisfy the number of options for online education. Additional improving lead educational quality when identifying adult students and designing adult learn programs specifically adult students as opposed to adopt existing programs.