Brand strategyManagers need to consider the customer and other stakeholder with their branding efforts to make appropriate making decisions because brands is such at the strategic organizational assets. Management at this valuable asset needs to strategic thinking and position. The fast innovation, increased service levels and diminishing brand loyalty characterizing today's marketplaces have led to corporate branding becoming a strategic marketing tool ( Xie and Boggs, 2006).A successful brand can be defined an identifiable product, service, person or place augmented in such a way that the buyer or user perceives relevant, unique added values which match their needs most closely. What kinds of product brand can influence consumer choice? For example, product like milk, tin, iron ore and potatoes, vegetables come to mind where purchase decisions tend to be taken on the basis of price or availability and not on the expensive products brand can influence consumer choice, e.g. cars, wash machines, televisions, air conditioners etc. manufacturing products.Conceptually, branding appears to be a necessary means of building sales by identifying products and services. Branding is the initial means to build consumer awareness by naming the offer, but also by distinguishing the offer from other similar products or services within an established category. Branding is about being different ( Kay, 2006).When a company can create strong brand, it can attract customer preference and company is more protected against a company initiatives, and company can plan a growth through the penetration of new markets. So, if a business can have a strong brand, it can ensure a company's long-term success in possible. It can create goodwill value in consumption market to influence each consumer choice when who needs to buy the kind of manufacturing product. A brand combines physical and psychological element both. The physical aspect creates the linkage between differentiating them from other enterprises or products. The psychological aspect of a brand constitutes the maintenance of uniformity in terms of communications, guarantees ad behaviors as well as consistency and conformity to particular requirements ( Chovancova, 2012).Brand strategy refers to the ways that firms mix and match their brand's name on their products and a firms through its products, presents itself to the world. Corporate brand strategy must be developed to deliver the highest gains to all stakeholders and corporate public ( Shahri, 2011). The brands as strategic assets and resources of competition advantages for organizations in changing and high competition world need to strategic attention and consideration from them. Strategic management organizational strengthens and weaknesses ( internal factors) and environmental opportunities and threats ( external factors) and environmental opportunities and threats ( external factors). Also, strategic brand management can be viewed from these internal ( identify) and external (image) perspective. So, establishment of balance is needed between the brand identity and image, e.g. LG brand mobile phones will be built different attractive mobile images, e.g. mobile phone products design of any model choices as well as correct identity attributes, e.g. music sound choices attributes, internet attributes, phone call attributes by the LG brand mobile phone manufacturer. So, the suggested LG brand models can help multi-business companies operating and guideline to selection and choice of LG mobile phone branding strategy to enter the global competition mobile phone sale market, e.g. mobile phone mature market, e.g. Hong Kong, US, UK, mobile phone potential ( developing market), e.g. India, Africa.